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Black Friday - How to take your campaigns to the next level this year

 By Industry Contributor 16 August 2022

With Black Friday and Cyber Monday coming up on the retail calendar, there’s a chance for businesses to make the most of consumers’ new digital habits. James Bayhack, Sub-Saharan Africa Director at CM.com explains. FULL STORY >

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How to do Black Friday better than the eCommerce giants

 By Industry Contributor 3 August 2022

By James Bayhack, Sub-Saharan Africa Director at CM.com FULL STORY >

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Serving the modern customer: Why businesses should embrace a relational approach

 By Industry Contributor 5 May 2022

By James Bayhack, Director of Sub-Saharan Africa at CM.com FULL STORY >

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Transforming customer experience in the financial services sector

 By Industry Contributor 8 March 2022

By James Bayhack, Sub-Saharan Africa Director at CM.com FULL STORY >

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COVID-19 and the largest disruption of education in history

By Industry Contributor 16 September 2021

By James Bayhack, Sub-Saharan Africa Director at CM.com. FULL STORY >

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Could AI be the future of customer service?

 By Industry Contributor 25 May 2021

By James Bayhack, Director for Sub-Saharan Africa at CM.com FULL STORY >

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Irrelevant Advertising - What to Avoid When Marketing to Modern Consumers

 By Industry Contributor 22 September 2020

By James Bayhack, CM.com sub-Saharan Africa Director FULL STORY >

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