The global move to media over IP, and innovations in display and lighting, will feature high on the agenda at Mediatech Africa, Africa’s only media and entertainment technology expo. FULL STORY >

According to Chanel MacKay, new Media Director at Cape Town-based digital agency Atmosphere Orange, brands require greater programmatic savvy to thrive in digital age. FULL STORY >

South African advertisers that want to boost the return on investment they receive from digital advertising should use behavioural targeting as part of their marketing arsenal. FULL STORY >

Junk Mail Digital Media’s perspective on the mobile move and advice for businesses still contemplating making the transition to mobile FULL STORY >

More imitation than innovation, Google launches a Pinterest-style offering to further entice Google+ users. FULL STORY >

Steven Cohen, MD for Sage One Accounting AAMEA, runs through five social media pitfalls that SMEs should avoid. FULL STORY >

In the pursuit of local talent using technology in innovative ways, we got in touch with Grant Waterston of Waterston Entertainment to discuss their interactive media app - MovieRide FX. FULL STORY >

Even though the ‘year of the mobile’ is quickly becoming the decade of the device, many business owners still have reservations about the efficacy of mobile marketing and are unsure about how much of their budgets to commit to mobile advertising. FULL STORY >

South Africa’s large Skype community – 1.5 million users and growing – offers advertisers access to one of the country’s most deeply engaged and active digital audiences. FULL STORY >

ESET, the pioneers of proactive cyber-protection, has conducted a survey on social media of smartphone usage ahead of the Mobile World Congress with interesting conclusions: almost ten percent of surveyed users had their phone lost or stolen in the last 12 months, 29... FULL STORY >

In light of Microsoft’s recent announcements, it seemed a good time to take a fresh look at the company’s monolithic console, the Xbox One. FULL STORY >

The TV often takes pride and place in many living rooms. To ensure it stays there, Samsung has littered its 6200 Smart 3D LED TV with a host of features to keep owners viewing. FULL STORY >

Reddit has announced the launch of its new AMA-specific (Ask Me Anything) app to add a streamlined viewing experience to the popular Q&A sessions the website is famed for. FULL STORY >

Log off and have an actual conversation before you become a social media slave, writes Deep Fried Man. FULL STORY >

For Canon, putting time and effort into its social media presence is already reaping benefits, with its Facebook and Twitter accounts garnering a rapid and constant increase in followers. FULL STORY >