Quinn-Diavastos, who was previously the head of Business Solutions & Strategy at 25AM, will work closely with CEO Andre Steenekamp to grow 25AM into the most influential online media agency in South Africa.

In her new role, Quinn-Diavastos will be the operational leader for the agency, with a mandate to align the business behind a unified, client-centred culture. She brings to her new position a deep understanding of the advertising industry and what clients need to do to succeed in the online media and marketing environment.

Quinn-Diavastos has worked in media, advertising and publishing since 2006 and has diverse experience spanning the marketing and strategic digital industries. Prior to joining 25AM, Quinn-Diavastos was sales and marketing director at Media24's magazine division. 

Her experience working for Media24 and Times Media Group has equipped Quinn-Diavastos with an expert knowledge of both online and traditional media. She also has extensive experience in strategy, activations, marketing and business development.

“My aim will be to ensure that we deliver the best possible return on investment for our clients’ budgets – we will do so by making ourselves accountable for business results rather than clicks and impressions,” says Quinn-Diavastos. “We partner with our clients to help them understand their customers’ journey and put in place online media and marketing solutions that get measurable, meaningful results.”

Update: In the original article it was stated that Quinn-Diavastos previously headed up the new business strategy division at Media 24 Magazines’ digital division, but she was Sales and Marketing Director at Media24's magazine division. The article has been corrected.