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By 19 November 2013 | Categories: Sponsored Content

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As a provider of mobile telecommunications network software, Concurrent Systems offers various products and solutions that caters to the diverse needs of GSM mobile network operators.

Founded in 2005, the company has been active in more than 30 countries throughout Africa, the Middle East, Central Europe, as well as Asia Pacific. This large operations footprint has enabled the Johannesburg-based company to fully understand the regional requirements of operators, and it has developed the mobile tools to help their customers cater to the needs of developing markets especially. Concurrent System’s two main offerings - Promotion Creation Centre and Signalling Gateway - enable mobile operators to tap new streams of revenue.

Promotion Creation Centre

Concurrent Systems’ Promotion Creation Centre (PCC) for GSM network operators allows prepaid mobile subscribers to employ USSD codes (e.g. *145#) or SMS messages in order to subscribe to and manage the lifecycle of promotional offers as well as bundles, or to provision services such as roaming, BlackBerry and more. PCC provides the mobile network operator with a feature-rich graphical tool to help them create and manage bundles (data, voice, SMS) as well as specially discounted deals such as reduced call rates on a public holiday.

PCC enables mobile operators to themselves configure offerings like data bundles or other promotions using a graphical user interface instead of going the time consuming route of special software development to accomplish their objectives.

In order to reap all the benefits of PCC, operators need to have access to the Concurrent Systems’ Signalling Gateway (SGW) to route SMS and USSD messages from PCC to subscribers.

Some of the key benefits of PCC include the generation of additional revenue for operators, the shortening of time needed to deploy new promotions, and the do-it-yourself expansion of service offerings. Furthermore, PCC also reduces the cost of customer care and increases subscriber loyalty. The latter is facilitated by empowering subscribers to take advantage of self-provision promotions as well as bundle deals.  

Signalling Gateway

Signalling Gateway (SGW) is a single solution that enables mobile operators to have richer, more engaging interactions with their subscriber base. Mobile network operators are able to employ SGW to generate new streams of revenue by launching solutions the likes of mobile banking services and money transfer via cell phones. This can be done simply by utilising Concurrent Systems’ simple-to-use application programming interface (API) toolkit.

The carrier-grade system has the capability to route subscriber and network originated USSD messages between subscribers and the USSD service applications, to route subscriber and network originated SMSs between subscribers and SMS service applications without the need for a SMSC, and it can obtain subscriber information such as location, cell ID and number portability information belonging to a subscriber in the GSM network using Any Time Interrogation. The SGW communicates with core infrastructures from all major vendors.  Some of the key benefits of SGW are that it lowers the cost of integrating services with the core network and the easy-to-use API simplifies the daunting SS#7 network for application developers. In addition, it generates revenue from mobile subscription-services. It further allows operators to charge companies which advertise their products and services via SMS. For additional product information and to find out how to go about purchasing PCC or SGW, send an email to info@concurrent.co.za or phone 011-253-3660. 

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