Over 30 000 cyclists will participate in the 20th edition of Joburg's biggest cycling event, the Telkom 947 Cycle Challenge will be held on Sunday 20 November.

As part of its effort to raise funds for the much needed children in road safety initiative, Xperien has invited other corporates to 'Ride for a purpose' and join the Xperien cycle team at the Telkom 947 Cycle Challenge. The campaign aims to raise R300 000 for Wheel Well. Xperien's Urban Mining initiative aims at assisting non-profit organisations that provide education and assistance for disadvantaged children in South Africa. It is an ambassador for Wheel Well, a non-profit organisations that focusses on safety for children.

Xperien CEO Wale Arewa says Wheel Well is the only not for profit organisation that focus exclusively on children in road safety. "It is a small organisation with a huge task at hand."

Xperien Cycling team was established specifically to raise awareness for this non-profit organisation. The team and its supporters network at key cycling events to create exposure for sponsors in return for their contribution. "With car crash death and injury remaining unacceptably high, our work is more urgent than ever. The exposure that we will enjoy during an event such as the 947 Cycle Challenge is immensely valuable and funding will give us wings to fly," says Peggie Mars from Wheel Well.

A sponsorship of R1650 will secure entry to the Telkom 947 Cycle Challenge and includes registration fee and cycling shirt. Alternatively, to support this initiative, one can 'Challenge a rider' by sponsoring a rider per kilometre with a minimum of R1 per kilometre. "We are deeply honoured that Xperien partnered with us in this challenge and grateful that we will be enabled to do what we do best, road safety for our dearly beloved children," she concludes.

To donate any amount of money or a car seat to help Wheel Well with road safety for children or to participate in the Telkom 947 Cycle Challenge, contact Xperien on (011) 462-8806 or visit www.xperien.com

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