With digital technology leading world economies and consumer trends, companies are on a quest to not only deliver environments that engage consumers, but to design smart spaces centred around the consumer experience, where service, and products meet seamlessly.

"At HP we understand the need for continuous innovation, and we do not only display this in the models that give birth to our leading consumer products, but also in the various aspects that make up our consumer touch points, which predominantly, exist in the form of our stores located in shopping centres. The strategy is to roll out this innovative thinking and design, to a lot more HP store openings and consumer spaces in the future," said Samantha Marais, Country Retail lead of HP South Africa.

The new look HP Store opened at Eastgate Shopping centre on 1 July 2016, proudly boasts a wide range of computing products for South Africans, including many exclusive notebook and all-in-one computers, ranging from entry level detachable two computers to HP’s premium Spectre 13 (which is the thinnest computer in the world).

The latest HP InkJet, PageWide and LaserJet printers are available in store as well as a complete range of accessories which includes laptop bags, storage devices, networking equipment, HP calculators, cables and adapter.

The new store HP Store also stocks the widest range of ink and toner in South Africa with more than 180 different products available in stock.

As an additional benefit to consumers, HP offers a premium service and trusted advice on all HP products which will help consumers make the right purchases that not only covers all their needs but also meets their budget.