Samsung Electronics South Africa is excited about the recently released Galaxy S7 edge Injustice Edition, celebrating the third anniversary of the popular mobile game Injustice: Gods Among Us. Fans of gaming and superheroes alike will be keen to get their hands on this limited smartphone. Samsung has developed the new edition of the device in collaboration with the game’s producers, Warner Bros. Interactive Entertainment and DC Entertainment.

Craige Fleischer, director of Integrated Mobility at Samsung Electronics South Africa, explains that the aim with this new edition of the Galaxy S7 edge was to create a complete package that had a special meaning for fans of the Injustice: Gods Among Us game and the Batman character. The Injustice Edition comprises of a package that includes a sleek, deep-black Galaxy S7 edge, with gold detailing and the iconic Batman inspired seal on the back, Injustice Edition Samsung Gear VR, Injustice game credit and Oculus VR content vouchers inspired by Batman.  

“A lot of work has gone into this product and it has been carefully crafted and designed in terms of its size, colour and texture. Ultimately, we hope more people will come to appreciate the Samsung and Galaxy brand through our fresh approach to a well-known product and via this special edition’s emotional appeal,” says Fleischer. 

But what went into designing the Galaxy S7 edge Injustice Edition? Samsung responds to questions about the designing of this device. 

Why did you choose black and gold?

Black and gold are the colours that most often come to mind when people think about Batman. The Batman character’s design has continued to change, but the black and gold themes used in Batman in the 1990s still resonate with many people. The logo – a black bat on yellow background – is very well-known. In the Batman movies and cartoons, the Bat-Signal, a yellow searchlight with a black bat emblem is projected onto the night sky as a means of calling Batman. Gold reminds people of the Bat-Signal and we believe the colour can be attractive to both fans and non-fans alike. The package presents a unique look as a whole, with the Galaxy S7 edge imbued with a touch of gold.

What are the differences between the Galaxy S7 edge Injustice Edition and the S7 edge Black Onyx?

Samsung aimed to find a unique black hue for the Injustice Edition. Black encompasses the whole body, including the metal frame, unlike the standard Black Onyx version of the S7 edge. This matt-finish black represents Batman’s suit. Gold, on the other hand, was applied on the logo, edge of the home button and rear camera to make these stand out. A number of image samples were examined for the Batman logo on the back, with consideration given to size and dimension.  

The special edition’s Gear VR and phone case that are part of the Injustice Edition product bundle are also unique. What were these items’ main design focus?

Samsung’s collaboration with the Injustice: Gods Among Us game also led to the creation of the special black version of the Gear VR with a matt finish. The phone case is a reinterpretation of Batman’s suit and an effort was made to visualise this in a metaphorical sense, rather than make it too obvious. We chose a material that is both comfortable to grip and durable, but that also maximizes the matt texture. The case needed to combine great aesthetics and optimum protection. Batman is well-known for making use of a variety of gadgets to augment his powers - Samsung wanted the Injustice Edition package to match with this kind of equipment.

What do you need to consider when you design a product based on a superhero?

Samsung understand that fans might buy this package edition not just to use the devices, but also as to own a product dedicated to their favourite DC Comics hero. The inspiration of the Injustice edition design stemmed from the impression and characteristics of Batman and also reflects the character’s nature, meeting the needs of Batman and Injustice: Gods Among Us game fans. Thus it was important to examine and select each component of the package from a fan’s perspective. The first thing you will see when you open the packaging is a Batman logo badge, which emphasises the fact that this is a special edition. 

“Created and designed for the true defenders of justice, the Galaxy S7 edge for fans of Injustice: Gods Among Us, encapsulates Samsung’s extending innovation and its continues drive towards uniqueness and premium product specialisation. The Samsung Galaxy S7 edge Injustice Edition offers fans with more than a golden touch to a unique black hue smartphone and accessories, it provides consumers with the opportunity to express their love of the game and characters through a device that epitomises style and gaming quality,” concludes Fleischer. 

The Samsung Galaxy S7 edge Injustice Edition carries a R22 999 recommended retail price, and is available at select Samsung stores across the country.