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Behavioural targeting – The focused advertising approach

 By Staff Writer 13 May 2015

South African advertisers that want to boost the return on investment they receive from digital advertising should use behavioural targeting as part of their marketing arsenal. FULL STORY >

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Skype’s growing and engaged SA community offers marketing opportunity to local brands

 By Staff Writer 9 March 2015

South Africa’s large Skype community – 1.5 million users and growing – offers advertisers access to one of the country’s most deeply engaged and active digital audiences. FULL STORY >

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