Fujifilm X-T50 and GFX100S II feature key improvements across the board, with two new lenses for the X Series and GFX range also coming. FULL STORY >

Colour Effect Control and Brightness Control dials, plus Bulb Mode and Double Exposure Mode make for exceptional creative control on Instax’s high-end analogue model. FULL STORY >

New model equipped with latest 40.2-megapixel sensor and processor, plus the first in-body image stabilization function in the series. FULL STORY >

With the holiday upon us and the festivities right around the corner, now is the time to give the gift of lasting memories. Fujifilm and Instax have the perfect line-up, ranging from gifts for those looking for quirky happy-snaps through to the serious... FULL STORY >

Palm-sized camera takes photos in the moment, to be shared through smartphone app or printed directly via Instax Link printers. FULL STORY >

New flagship model delivers the highest burst-shooting, auto-focus and video performance in the history of the GFX Series. Three new GFX lenses also added. FULL STORY >

X-S20 brings latest auto-focus tech, Vlog mode and larger battery to compact body. Also, ultra-wide lens coming to SA, with new Fujifilm XApp app available for enhanced wireless image transfer. FULL STORY >

Head office, located at 18 Holt Street, Sandton, marks new chapter in Fujifilm’s presence in South Africa. It houses the Fujifilm Technology Centre Africa to showcase latest healthcare, large format printing and camera products. FULL STORY >

Flagship from Fujifilm features a 40.2MP sensor, Pixel Shift, 6.2K video recording and shutter speed as fast as 1/180000 sec to put photography first. Versatile 30mm Macro lens also coming. FULL STORY >

X Series grip accessory enhances shooting mobility plus adds tripod functionality. FULL STORY >

With a new 40.2MP sensor which can capture high-definition 8K/30P video, the Fujifilm X-H2 boasts the highest image quality in the history of the X Series. FULL STORY >

The Link 2 includes InstaxAIR augmented reality effect, allowing users to ‘draw’ images on their prints using the app. FULL STORY >

With Father’s Day fast approaching, the last-minute scramble for the perfect gift is sure to take place this weekend. To make things a bit easier, here are a few Father’s Day gift ideas courtesy of Fujifilm. FULL STORY >

New camera boasts the highest performance in X Series range with massive increase in AF and videography capabilities. New XF150-600mm zoom lens perfect for wildlife and sport, with versatile XF18-120mmF4 also coming. FULL STORY >

Head office to be completed in December 2022 and will incorporate the Fujifilm Technology Centre Africa. FULL STORY >