FUJIFILM asks all South Africans to submit their best photo and have it printed for free. FULL STORY >

FUJIFILM launches new INSTAX SQUARE SQ20 hybrid instant camera in South Africa. FULL STORY >

Small but highly capable, the X-T30 combines a new sensor and processing engine with an Auto Mode Selector and focus point lever to help both the amateur and professional alike. FULL STORY >

Complete upgrade with the all-new back-illuminated 26MP X-Trans CMOS 4 sensor and X-Processor 4 image processing engine. Major improvements to video quality. FULL STORY >

With the new rental programme, Fujifilm South Africa makes it easier than ever before to get behind one of their mirrorless cameras. FULL STORY >

Fujifilm Corporation is delighted to announce the launch of the Fujifilm X-T100, the entry-level addition to the company’s highly successful X Series range of mirrorless digital cameras. FULL STORY >

The new Instax Square SQ6 is the company's first square format analog Instax camera. FULL STORY >

In a first for the continent, Fujifilm South Africa has opened its new Innovation Centre Africa to customers. FULL STORY >

Fujifilm's latest offering for professionals, we recently took the X-H1 for a spin to see just how well its focus tracking performs. FULL STORY >

Combining a robust, durable body with superior image quality and easy operation, the FUJIFILM X-H1 is the first camera in the series to include 5-axis 5.5 stops in-body image stabilization... FULL STORY >

FUJIFILM Corporation has announced that it will release, on September 28th 2017, the FUJIFILM X-E3 (hereinafter “X-E3”), the latest addition to the X Series of premium mirrorless digital cameras. FULL STORY >

Instead of going full frame, Fujifilm is pushing the boundaries of mirrorless with a new medium format camera, the GFX 50S. Here are three observations after spending a weekend with the camera. FULL STORY >

TechSmart caught up with Fujifilm X-Photographer, Pierre van der Walt at a recent launch event for the flagship X-T2. Van der Walt has been fortunate enough to have shot with the camera for the past few months and talks about... FULL STORY >

After receiving the latest Fujifilm X-T2 already in May this year, Fujifilm X-Photographer, Peter Delaney has had ample opportunity to test out this new flagship, also taking it to Etosha in Namibia to shoot wildlife. We chatted to him at the... FULL STORY >

It seems that for the most part, the rumours about the new Fujifilm X-T2 were true. Announced today and to be released in September, the mirrorless X-T2 comes with improved focussing capabilities, more megapixels, and 4K video recording. FULL STORY >