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Fujifilm Rent-to-Own makes owning a camera easier

By Press Release 8 August 2018

With the new rental programme, Fujifilm South Africa makes it easier than ever before to get behind one of their mirrorless cameras. FULL STORY >

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New Fujifilm X-T100 mirrorless offers more camera for less

By Press Release 29 May 2018

Fujifilm Corporation is delighted to announce the launch of the Fujifilm X-T100, the entry-level addition to the company’s highly successful X Series range of mirrorless digital cameras. FULL STORY >

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Fujifilm introduces their first square format Instax camera

By Robin-Leigh Chetty 15 May 2018

The new Instax Square SQ6 is the company's first square format analog Instax camera. FULL STORY >

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Fujifilm opens Innovation Centre Africa to customers

By Press Release 25 April 2018

In a first for the continent, Fujifilm South Africa has opened its new Innovation Centre Africa to customers. FULL STORY >

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Hands-on with the Fujifilm X-H1

By Robin-Leigh Chetty 28 February 2018

Fujifilm's latest offering for professionals, we recently took the X-H1 for a spin to see just how well its focus tracking performs. FULL STORY >

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FUJIFILM launches new mirrorless digital camera X-H1, the highest performance camera in the X Series

By Press Release 23 February 2018

Combining a robust, durable body with superior image quality and easy operation, the FUJIFILM X-H1 is the first camera in the series to include 5-axis 5.5 stops in-body image stabilization... FULL STORY >

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Fujifilm releases X-E3 mirrorless camera

By Press Release 13 November 2017

FUJIFILM Corporation has announced that it will release, on September 28th 2017, the FUJIFILM X-E3 (hereinafter “X-E3”), the latest addition to the X Series of premium mirrorless digital cameras. FULL STORY >

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Fujifilm GFX 50S: Three things to know

By Mike Joubert 15 March 2017

Instead of going full frame, Fujifilm is pushing the boundaries of mirrorless with a new medium format camera, the GFX 50S. Here are three observations after spending a weekend with the camera. FULL STORY >

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Interview: Fujifilm X-Photographer Pierre van der Walt on the X-T2

By Mike Joubert 22 July 2016

TechSmart caught up with Fujifilm X-Photographer, Pierre van der Walt at a recent launch event for the flagship X-T2. Van der Walt has been fortunate enough to have shot with the camera for the past few months and talks about... FULL STORY >

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Peter Delaney, Fujifilm X-Photographer on the X-T2

By Mike Joubert 14 July 2016

After receiving the latest Fujifilm X-T2 already in May this year, Fujifilm X-Photographer, Peter Delaney has had ample opportunity to test out this new flagship, also taking it to Etosha in Namibia to shoot wildlife. We chatted to him at the... FULL STORY >

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New flagship Fujifilm X-T2 announced

By Staff Writer 7 July 2016

It seems that for the most part, the rumours about the new Fujifilm X-T2 were true. Announced today and to be released in September, the mirrorless X-T2 comes with improved focussing capabilities, more megapixels, and 4K video recording. FULL STORY >

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Fujifilm launches X-T10, brother to the X-T1

By Staff Writer 18 May 2015

Fujifilm reveals the X-T10 mirrorless camera, a more affordable but lower-specced version of its flagship X-T1. FULL STORY >

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Fujifilm X30

By Mike Joubert 7 November 2014

The X30 is by far the best iteration of this line of Fujifilm's compacts. It is one of those cameras that we just gelled with, feeling as if all we are able to do is to concentrate on shooting while the X30 does the rest. FULL STORY >

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Photokina 2014: Photography on fire

By Ryan Noik 2 October 2014

For all the photography geeks and pixel peepers out there, this year’s Photokina in Cologne was a bumper one. While some announcements were expected, others came from left field. Here are the hottest cameras to fuel your Gear Acquisition Syndrome. FULL STORY >

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Quick review: Fujifilm X-T1

By Mike Joubert 29 August 2014

Hot stuff doesn\'t begin to describe the impressive X-T1 from Fujifilm, one of the best mirrorless cameras currently available. FULL STORY >

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