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Skype’s growing and engaged SA community offers marketing opportunity to local brands
By Staff Writer 9 March 2015South Africa’s large Skype community – 1.5 million users and growing – offers advertisers access to one of the country’s most deeply engaged and active digital audiences. FULL STORY >
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Look beyond the click to find the real ROI
By Staff Writer 4 March 2014South African brands that focus only on measuring impressions and click throughs in their digital advertising campaigns are not getting a full view of the returns they are getting from their online advertising budgets. FULL STORY >
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