Fusion is no longer the vision in research, but rather the preferred solution. The first fused media and brand data will be available to the media industry as soon as August this year comprising of the PRC’s PAM S and Nielsen’s Consumer Panel. The PRC plans to fuse... FULL STORY >

The Publisher Research Council's (PRC) latest South African research - Media View shows that although consumers may not be spending as much time reading as engaging with broadcast media, the time spent... FULL STORY >