For the first time in its 53 years the most influential tech event in the world went completely virtual earlier this month. Traditionally, held annually in Las Vegas, this year’s Consumer Electronics Show (CES), was viewed by millions around the globe, and although virtual, didn’t compromise on delivering ground-breaking technologies and innovations.

High end global TV brand and pioneer of big-screen AIoT, SKYWORTH, took the opportunity to showcase their ‘Lead the Future’ 2021 product line up to the world. The brand’s Chief Executive and President, Tony Wang, said, “Our global R&D and innovation teams have helped us deliver LCD and OLED TVs that leverage the best display, sound, and picture technology on the market. We look forward to bringing that excellent and differentiated entertainment experience to our customers around the globe. Our new products will meet the demands of consumers who are investing in their homes and turning towards quality, affordable TV models."

SKYWORTH has continued its history of quality products and industry-defining technology in its 2021 flagship series: the SXC9800, SUC9300 and SUC9300 Pro. The new offerings provide a superior design and viewing experience powered by the Android TV OS. “This smart platform turns the TV into the central hub of a connected home,” says SKYWORTH brand manager Jaco Joubert.

“Android TV makes it easier to get more from your TV. Choose from 700,000+ movies and shows from across streaming services. Ask Google to control your TV, get recommendations of what to watch, dim the lights, and more with your voice. Cast photos, videos, and music from smart devices to your TV with Chromecast built in. The design of the new products is elegant, modern and sophisticated.”

The SXC9800 features a 120HZ refresh rate and VRR – ideal for gamers who play fast-moving games, allowing them to play uninterrupted and gain a competitive advantage. Both the SUC9300 and SUC300 Pro incorporate all the advanced features and offer the best technology for colour contrast and unparalleled cinematic picture quality.

The upcoming SKYWORTH TVs smart experience is powered by the latest Android TV OS and all UHD models feature two-way Bluetooth 5.0 technology for uninterrupted remote control and interaction with other BT devices.

Joubert explains that the launch of the 2021 product line up at CES marks a pivotal moment in SKYWORTH's established history, since 1988, of creating quality products and innovative technology for consumers. The consistency of premium products and forward-looking technology has allowed the company to establish itself as one of the top five prime TV manufacturers globally. SKYWORTH has a 20-year history of overseas presence, starting from its early days as an original equipment manufacturer (OEM). “It’s our mission to provide consumers with the best product, technology, and value, all at a high level of performance. It’s the brand’s focus to continue to lead the future with premium products and continuous technological innovation.”

When it comes to technological innovation one need look no further than SKYWORTH’s Chameleon Extreme. “Chameleon Extreme technology elevates the picture experience and quality on SKYWORTH's OLED screens, creating real-time adjustments to colour, tone, and image to optimise viewing and show the most realistic picture.”

“We have built inroads into multiple new markets and grown our international presence by creating and delivering premium products and innovative technology to our customers. We look forward to continuing to deliver the premium products our customers have come to expect, setting the industry standard through defining the TVs of tomorrow,” concluded Leo Tang, Chief Brand Officer, at CES.