African mobile technology brand AG Mobile has launched in Nigeria. Recognised as one of the continent’s first ODM (original design manufacturer), it was the first South African brand to release its own mobile device in 2007. This is the ninth African country where AG Mobile phones and tablets are available, and the first where its launched independently of a retail partner.  

According to AG Mobile CEO Anthony Goodman this development forms part of the brand’s expansion strategy to provide more Africans with affordable, quality products while investing in markets that offer mutually beneficial opportunities. “As a proudly African brand we believe that we will bring great value to Nigeria. We’ve started by building relationships with well-respected brands such as MTN, Etisalat, Ringo and Jumia, creating employment opportunities, and supporting the networks’ objectives to advance Nigeria’s connectivity from 2G to 3G.” 

Goodman continues, “While our initial marketing roll-out covers Lagos, Abuja, Port-Harcourt and Kano, our reach is national. Our Android, feature-rich devices are available online via Jumia, from MTN and Ringo outlets, as well as independent dealers across the country. We’re also completing the installation of our first retail space at the Ringo Arena in the Computer Village in Lagos and will be rolling-out similar outlets where customers can experiment with live devices before they purchase them. Any repair issues will be administered at an in-country repair centre.”

Having launched nearly 60 device models Goodman insists that the brand meets the needs of its customers. “Today’s phone users want devices with advanced specifications and features, that are supported by exceptional customer service. AG Mobile offers this and more – free value added elements, pre-loaded social networking apps and a one-year warranty.”

Goodman maintains that the high-level functionality of AG Mobile devices is largely due to an established strategic partnership with MediaTek Inc., a global leader in fabless semiconductor design. “MediaTek’s smartphone chipset platforms equip our devices with multi-core processors, excellent power efficiency and comprehensive network technologies support. Our relationship is based on shared goals to drive innovation and make technology more affordable and accessible for more people.”

Goodman concludes, “With good initial sales and a growing following on social media we’re confident that AG Mobile will find its way into the hearts of Nigerians, just as it has across the African continent.”