In an event held at Mettlestate in Sandton, ASUS and Microsoft proudly showcased the brand new ASUS Vivobook S 15, the first AI-powered PC in South Africa. This innovative device, powered by the Qualcomm Snapdragon X Elite platform, promises to revolutionise personal computing with its advanced AI capabilities, ultrathin design, and impressive performance features.

Juan Mouton, Head of Marketing at ASUS South Africa, shared his insights during the event, highlighting the transformative potential of AI: "The point isn't about wiping entire industries off the map, but about people finding small but significant time savings through AI-powered processes.”

“AI gives us back the most precious resource: time. By automating mundane tasks, we can engage in more meaningful activities,” he continued.

ASUS Vivobook S 15 is the company’s first Copilot+ PC. With the efficient power and built-in AI engine of Qualcomm’s Snapdragon X Elite Platform, users can enjoy hardware-accelerated AI functions. It features up to 18 hours of battery life, a stunning 3K 120 Hz ASUS Lumina OLED display, Harman Kardon-certified audio, and a sleek 14.7 mm-thin, 1.42 kg-light body.

Incredible AI power

ASUS Vivobook S 15 is the first next-gen ASUS Windows Copilot+ PC, introducing the latest Windows AI tools. It boasts a remarkable 45 TOPS Neural engine for swift on-device AI processing. Storage options include up to an ultrafast 1 TB PCIe 4.0 SSD, with memory configurable up to 32 GB of 8448 MHz LPDDR5X RAM.

Next-gen AI-powered enhancements include Windows Studio Effects and an ASUS AiSense IR camera. The presence-detection capabilities of the camera enable Adaptive Dimming — which dims the screen when the user looks away — and Adaptive Lock, which automatically locks the laptop when the user moves away and unlocks it when they return.

Leveraging this powerful hardware, ASUS Vivobook S 15 integrates advanced features such as Windows Studio Effects, which enhances lighting and noise removal during video calls in portrait mode, and ASUS AiSense Camera with AI-powered Security, enabling the adaptive lock feature to auto-lock when the users walk away and auto-unlock upon their return, as well as auto-dimming when the user looks away. Furthermore, it incorporates Live Captions for accurate real-time subtitles and Cocreator empowers users to transform sketches into finished artworks. These innovative technologies not only enhance security and privacy but also elevate the audiovisual experience and unlock creativity.

Enhancing Lives with AI

The ASUS Vivobook S 15 harnesses the power of AI to optimise everyday tasks, significantly enhancing creativity and productivity for users. With AI managing repetitive and mundane tasks, users are free to focus on creativity and innovation.

"The real purpose of AI is to empower people to achieve more and to reach new heights of creativity and productivity in different industries," remarked Juan Mouton, Head of Marketing at ASUS South Africa.

In addition to the product launch, ASUS announced the development of South Africa's first AI influencer, marking another step in AI innovation. This AI influencer aims to engage with the South African audience, demonstrating possible applications in the marketing industry using AI technology.