ASUS has been ranked as the most valuable international brand from Taiwan for the fifth consecutive year in the 2017 Taiwan Global Brands Survey conducted by Interbrand, the world’s leading brand consultancy. ASUS is estimated to have a brand value of US$1.678 billion (R23 billion). The annual Taiwan Global Brands Survey is recognized as a key indicator of how Taiwanese brands are performing on the global market.
“We are very proud to be ranked once again as Taiwan’s most valuable brand at the Best Taiwan Global Brands Awards for the fifth time,” said ASUS Chief Marketing Officer Rex Lee, who received the award on behalf of the company. “This recognition exemplifies our dedication to pursuing the highest level of innovation and excellence. We will continue to push the boundaries of what will be possible for tomorrow.”
In South Africa, ASUS is currently number three in the consumer notebook market and has its eye on increasing market share to 12% in 2018 both in retail and ecommerce. The brand continues to perfect the computing experience in all of its notebook lines, including the ZenBook and VivoBook and Laptop Magazine recognized the company's dedicated focus on quality and features by ranking ASUS the No. 2 laptop brand worldwide in 2017. At Computex 2017, one of the largest computer and technology trade shows in the world, Asus introduced a stunning line-up of thin and light ZenBook and VivoBook laptops. The new offerings include the Zenbook 3 Deluxe, Vivobook Pro and Vivobook S all of which are available in South Africa, just in time for the season of giving.
ZENBOOK 3 DELUXE
The Asus ZenBook 3 Deluxe is the world’s most prestigious laptop, bigger than the regular ZenBook 3, it is also the world’s thinnest 14-inch laptop at 12.9mm. What makes it so prestigious? What gives it such performance? Well the ZenBook 3 is a design and technological masterpiece with a 12.5-inch display that features extremely powerful components including a 7th Generation (Kaby Lake) high performance, 15W Intel Core i7-7500U processor, 16GB of high-speed 2133MHz RAM and a massive and ultra-fast 256G SSD. Discerning owners of this notebook will no longer need to sacrifice style for power; or vice versa.
The ASUS Zenbook 3 Deluxe retails from R19 999 and is available at DionWired, Takealot.com, Loot.co.za and Wootware.co.za.
“Mainstream laptops will never be the same again after the VivoBook S,” says ASUS Chairman Jonney Shih. The ASUS VivoBook S15 gives you the perfect combination of beauty and performance. With its slim NanoEdge bezel, brushed-metal finish, the latest Intel® Core™ i7 processor with 8GB RAM, VivoBook S15 is designed for today’s fast-paced urban lifestyle.
The Vivobook S is available exclusively at Incredible Connection from R7 999.
The ASUS Vivobook Pro is a slim, lightweight laptop designed for productive multitasking thanks to the latest Intel Core processor with up to 16GB RAM, gaming-grade NVIDIA GeForce GTX graphics and dual storage. Highlights of this power player include the dual-storage design which can be specified with up to a 1TB HDD and a 128GB SSD, giving users a large storage capacity for media libraries along with super-fast data performance for quick boot-up and loading of apps. The unmatched cooling system is on par with those found in performance laptops used for gaming, with dual stainless-steel fans that are more durable than fans used in most systems. ASUS Splendid display technology provides richer, deeper and more accurate colors, it also has over 8 million pixels and 4X the resolution of standard Full HD displays which means photos, videos and even the tiniest text are crisper and sharper than ever before.
The ASUS VivoBook Pro retails from R16 999 and is available at DionWired.
2017 has been a spectacular year for ASUS with numerous corporate achievements and the launch of new products demonstrating the company's commitment to world-class design and innovation. Forbes ranked ASUS as one of the world's Top Regarded Companies for its honesty, social conduct, company environment and product performance. Additionally, ASUS won a variety of prestigious product awards, including 15 iF Design awards, nine Red Dot awards, 15 Good Design awards, and 44 Taiwan Excellence awards. These awards reaffirm the ASUS commitment to design excellence and dedication to creating products that exceed user expectations. ASUS remains committed to challenging the status quo and will build upon its success in 2017 and going into 2018 it will continue its journey In Search of Incredible to create the best digital life for everyone.
 Source: April 10, 2017: http://www.laptopmag.com/articles/laptop-brand-ratings