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International hardware and advanced electronics company Acer has appointed Lesego “Bobbi” Nyamane as its new Marketing Lead for Acer Africa. In her new role, Lesego will continue to establish Acer’s marketing goals and conduct research into market trends, demographics, competitor products, and other relevant areas to lead the brand’s marketing strategy.

Before her promotion, Lesego had been part of the Acer family for three years as the company’s Marketing Coordinator. During this time, she worked closely with the previous Marketing Lead (Belinda Marais) in establishing Acer’s marketing plan and strategy, as well as assisting in the development of new initiatives. She was also responsible for the successful planning, coordinating, and execution of the Acer Partner Event 2022.

Lesego considers herself an enthusiastic and versatile ‘Marketing Guru’ with a passion for self-improvement. Her interest in marketing started early. She wanted to pursue a career in marketing since high school, and she started her own business at university creating promotional materials for individuals and businesses in her area. Lesego is also passionate about self-development and self-improvement, and she’s always looking to challenge herself and learn new skills.

Now, as the new Marketing Lead at Acer Africa, Lesego’s vision for Acer is to push the boundaries and lead the brand into an even bolder and more exciting future.

Acer has long been a market leader in advanced electronics, with products ranging from laptops and monitors to desktop PCs and projectors for consumers, education institutions, and enterprises. Furthermore, Acer has partnered with Google to become an official distributor of Chromebooks, which have found great success in educational and business markets. Acer is also actively involved in various initiates that support its local communities, such as partnerships with the Adopt-A-School Foundation and the Clean-A-River-With-Acer initiative.

Commenting on her promotion, Lesego said: “I am honoured and excited to be taking on the role as the Marketing Lead at Acer. Being involved with the wider aspects of the businesses for the last three years has not only equipped me with the skills I need to lead the brand into an ambitious future, it has made me believe in the value of this company’s products and its people.”