FUJIFILM South Africa is proud to announce the launch of the instax mini 11, the highly anticipated follow-up to 2017’s best-selling mini 9. The mini 11 instant camera provides on-the-spot photo printing and comes with a number of features never seen before on instax mini cameras.

New features for better photos

The new instax mini 11 is the first entry-level model to feature the ‘Automatic Exposure’ function, providing better-looking photos in darker lighting conditions. Here the camera automatically senses the level of ambient light when the shutter button is pressed, optimising the shutter speed and flash output according to the surrounding brightness. The result is less flash ‘blowout’ indoors, with both the subject and background now correctly exposed.

Another feature that makes taking instax photos easier than ever before is the Selfie Mode, which is ideal for both selfies and close-ups photos. On the previous instax mini 9 camera, an adapter needed to be placed on the lens for selfies. On the new mini 11, the Selfie Mode can be activated by simply pulling out the front-end edge of the lens after powering the camera on.

Users will see the “Selfie On” mark on the edge of the lens, with the mini 11 now able to take photos at a closer focussing distance, around 30-50cm away. They can also conveniently frame their selfie by checking the little mirror panel on the side of the lens for composition.

Even more fun than before

The instax mini 11’s rounder, softer and compact style builds on the popular design of its mini 9 predecessor. The mini 11 is actually smaller in size than its older sister, making it easier to carry around, also weighing a bit less at 293g (without batteries, strap, and film). All said, it’s a fun looking camera, with contrasting design elements on the mini 11 achieved by using a different material around the lens from the rest of the camera body.

Those looking to customise their mini 11 can do so via two included accessories - a glow in the dark button and a jewel button which can be placed on top of the shutter button. There’s also a colour coded strap included in the box which fits around the wrist.

Powering the mini 11 are two AA-size alkaline batteries (included), able to provide enough battery life for 100 exposures. Talking of which, the mini 11 is just as quick to print out your photos, with an instax mini print ready in about 90 seconds after the shutter button is pressed.

Price and Availability

To capture a photo and see it develop instantly remains a satisfying experience. But being able to give that print to a friend or a loved one is what instax instant photography is all about - don’t just take, give!

The FUJIFILM instax mini 11 is coming to South Africa in five pale tone colours, namely Blush Pink, Sky Blue, Charcoal Gray, Ice White and Lilac Purple. The camera will be available locally in select retail stores and online starting mid-July 2020, retailing for R1 199 (incl. VAT), or as a kit with one pack of instax film (10 prints) for R1 349 (incl. VAT).

Fans of the instax will be happy to know that it will come with a range of accessories, including new camera cases and photo albums.