Within minutes of the doors opening to the public at Photokina 2016 in Cologne, thousands of visitors streamed in to get a glimpse of the latest innovations and technologies on display. With Photokina only happening every two years, record visitor counts are expected to attend this year.  

Executive Vice President of Consumer and Professional Imaging, Canon Europe Alessandro Stanzani, addressed media at a press event hosted for various media from around the world, offering insight into what visitors can expect at Canon’s stand.

Executive Vice President of Consumer and Professional Imaging, Canon Europe Alessandro Stanzani, addressed media shortly before the official opening to offer insight into what visitors can expect at Canon’s stand.

“Canon’s aim is to inspire and enable photographers to capture, store, print and share their lives through the universal language of imagery. At photokina, we’re excited to showcase our smart imaging products and hope to inspire photographers in their pursuit of the shot.”

Situated in Hall 3.2 Canon’s stand offers visitors an immersive experience with four main zones that encourage them to capture, store and share their lives through incredible imagery. The live seminar programme equips people with the knowledge to capture those exciting images through different photography styles and techniques. The presenters include Canon Ambassador Thorsten Milse, as well as sports photographer Samo Vidic. At the heart of the stand is a 180° screen experience showcasing various videos throughout the day. The visiting media were also addressed in this area and introducded to Canon’s captivating new brand campaign, City Surfing.

A range of impressive new products are on display in the Capture Zone. For the first time in Europe the esteemed EOS 5D Mark IV was on display, alongside the full PIXMA range as well as Canon’s DreamLabo 5000 that effortlessly prints and binds personalised photobooks. This is Canon’s first-ever inkjet production photo printer, featuring ultra high image resolution, enhanced color range, high-speed capability, and continuous operation.

The interactive stand demonstrates that Canon has a camera to meet all needs, from professionals capturing elusive wildlife on safari to consumers capturing a baby’s first steps.  The company’s product experts are on hand to help visitors to pursue the perfect shot and expand their photography knowledge.

The Future Zone is particularly exciting as it challenges the way people will interact and explore imaging in the future, featuring a collection of innovative new technologies. With almost 80 years of imaging heritage, expertise and knowledge, Canon continues to invest in the development of industry-leading technologies – each pushing the boundaries of what’s possible today, tomorrow and in the future.

Photkina is the world's largest trade fair held in Europe for the photographic and imaging industries. This year’s exhibition takes place from 20 to 25 September 2016.