MARCH BUSINESS NEWS SPONSORED BY:

Celcom, one of South Africa's longest established and most experienced Accessory Distributors supplying a broad portfolio of Brands to retailers and network operators across Southern Africa has partnered with leading Global accessory specialist, Strax GmbH to deliver world class consumer accessory propositions to retailers and consumers in South Africa.

Celcom PTY Limited was established in 1994 to offer a wide range of smartphone and tablet accessories from leading brands and manufacturers to enhance the South African consumer’s cellular experience. First to market with innovative products and services, Celcom (Pty) Ltd offers its clients a range of accessories designed to suit their lifestyles.

Founded in Miami in 1995, Strax now has 13 regional offices around the world (including Germany, UK, France, USA) as well as design, quality control and logistics function in China and Hong Kong. They have their own proprietary brands, GEAR4 protective cases, FLAVR fashion cases, Urbanista audio products as well as their broader XQISIT range which have all been launched in the South African market alongside a range of partner brands including Zagg screen protectors through Celcom.

Commenting on the partnership Celcom CEO, Stefano Brachini said ''Celcom has been working in numerous global markets with Strax and we see the extension of our partnership into South Africa as a natural progression. Celcom has almost 25 years of experience in the South African accessory market and through our collaboration with Strax we will bring the very best of the global accessory industry to South Africa’’.

Gudmundur Palmason, CEO Strax also commented, '' Strax is very excited to partner with South Africa's leading accessory supplier, Celcom and we see this strategic partnership further supporting our international growth platform ''.

Celcom PTY is the exclusive partner of Samsung for Original Accessories in South Africa.frican accessory market and through our collaboration with Strax we will bring the very best of the global accessory industry to South Africa’’.

Gudmundur Palmason, CEO Strax also commented, '' Strax is very excited to partner with South Africa's leading accessory supplier, Celcom and we see this strategic partnership further supporting our international growth platform ''.

Celcom PTY is the exclusive partner of Samsung for Original Accessories in South Africa.