BUSINESS NEWS SPONSORED BY DELL E-SERIES 24" MONITORS FROM DCC:

In line with the launch of their 2022 Global Television Festival taking place from 15 April to 4 May, high-end television brand SKYWORTH brings ground-breaking Flicker Free Technology to market.

On average people spend more than an hour watching TV per day, in the United States, more than five hours, and latest research reveals that in the last two years Italians spent up to 356 minutes per day in front of their TVs, compared to 108 minutes in 2019. Locally, we’re following a similar trajectory.

“There are currently more than 2.2 billion people worldwide with visual impairment or blindness, of which at least 1 billion have visual impairment that could have been prevented or is yet to be resolved,” explains SKYWORTH brand manager, Jaco Joubert. “With many of us still working from home, and winter approaching, meaning more time will be spent indoors, screentime isn’t going anywhere – in fact we rely on our televisions for entertainment.”

It's with this in mind that SKYWORTH has introduced Flicker Free Technology to their televisions. Flicker Free protects the eye from harmful blue light that’s emitted from screens, including televisions. Using a continuous dimming DC backlight source, the brightness of the backlight can be adjusted, meaning the screen has no flicker allowing for healthier TV watching.

This new technology, plus SKYWORTH’s colour enhancing technology Chameleon AI PQ Extreme that analyses object details based on AI algorithm and adjusts colour performance in real time, meaning each pixel can perform at its most accurate and purest colour, forms the basis of their ‘EYE LOVE YOU’ campaign. “Your eyes will love watching a SKYWORTH TV for it’s unbeatable picture quality, and you’ll love knowing your eyes are protected while doing so.”

Make every TV watching experience an eye opening one with exclusive deals and special offers. With every purchase of a 50” and larger SKYWORTH model during the promotion period customers will receive a gift card*to the value of:

• R400 for every 50” and 55” SUD9300F purchased
• R600 for every 55” and 65” SUC9300 Pro, 65”SUD9300F, 75”SUD9350F and 86”SUC9500 purchased

Easy to redeem, customers need to simply complete a form on the SKYWORTH website, upload proof of purchase and await email with redemption instructions.

*The card will be a SKYWORTH branded ‘debit card’ for the consumer to use anywhere