There’s a new digital music player that lets you create your own personal mobile music and video channel – and it gives you the power to choose how much data you use.

GUAPTunes is a homegrown app that’s free to download from the Android store, and the first 20,000 downloads will also receive one gigabyte of free data from AlwaysOn, a Wi-Fi internet services provider, as a welcome gift.

“GUAPTunes is a hybrid between music television and YouTube, all presented on a custom-built music-focussed mobile platform,” says founder Jerome Pikwane, an award-winning graduate of New York’s Film Academy. “It puts all the awesomeness of the music industry at your fingertips, while giving you the power to actively manage your data consumption and expenses.”

GUAPTunes lets you control your data consumption, as you can manipulate and select part of the video stream without affecting the quality of sound production. It also offers a personalised audio option, which lets you to listen to your favourite music as an audio-only file, reducing data consumption even further. There’s also a blog that shares all the latest news in the local and international music industries.

“We hate billing surprises as much as music lovers do, and using GUAPTunes gives you the power to stay connected to your tunes at all times, while keeping control of your budget,” says Hayden Lamberti, managing director of AlwaysOn. “At AlwaysOn, we’re delighted to partner with GUAPTunes to give music fans more tunes for their money.”

‘GUAP’ is street slang for wealth or abundance, and music fans will have access to rich resources of hip hop, R&B, kwaito and house created by artists all over the world. Fans should follow @GuapTunes on Twitter or find GuapTunes on Facebook for more information about the app, the community, and how to enjoy more of their favourite music for less data charges.