A new addition to the ASP market, ReveNet introduced their innovative new solution designed to safeguard and potentially boost revenue streams in an increasingly challenging landscape to mobile network operators (MNOs).

The company debuted its new solution during the Mobile Monday event this week, which also featured an expert panel and thought-provoking industry discussion. 

The company explained that its new platform ‘’combines advanced analytics, unparalleled industry expertise and an operating model with its very foundation built on the principals of trust, transparency and sustainability.’’

Application to Person (“A2P”) SMS messaging continues to present significant revenue opportunities for MNOs. However, the value of mission critical, high deliverability and ubiquity that A2P SMS represents is being undermined by those within the communications ecosystem seeking to avoid paying MNO’s for accessing their Networks, instead seeking alternative ‘grey’ routes.

ReveNet elaborated that this is not just an increasing threat to MNO’s revenues but is the thin end of the wedge of the challenge to MNOs from global technology platforms as they look to exert increasing control on global communications.

Moreover, the issues are compounded by those offering services in firewall monetisation, operating a ‘black box’ model with limited data shared - and even less verified - instead opting to offer financial incentives to MNO’s or volume inflation promises that threaten the sustainability of the ecosystem. This leaves the MNO in a cycle of contractual breakage and re-negotiation.

During ReveNet’s market research there was a consistency of message coming from MNO’s,which was summed up: “Few if any would declare all the traffic they bring into my network. At best I can tell you that I'm getting maybe 70% of traffic declared based on the SMS rate that I'm given.”

To address this quandary, ReveNet offers MNO’s a new way of working, supported by their unique technology platform capability and highly evolved expertise in the A2P SMS market. All of this comes with no Capex or Opex on behalf of the MNO, affording seamless integration with a consistent focus on enabling and assuring key MNO revenues.

The company’s model includes a focus on Revenue Assurance and on building partnerships with unrivalled transparency, ReveNet explained.

In addition to providing an airtight service that places security at the forefront of the proposition, ReveNet asserted that its services also offer the peace of mind that comes from transparent, real-time analytics offered via a state-of-the-art client portal.

This new product allows MNOs to see and control billing, pricing, and other critical elements of their value-added services through multiple channels for maximum benefits in revenues and security.

Additionally, ReveNet has been built on the feedback from extensive research and real-world experience with MNOs and extends a smooth onboarding process with no capital expenditure.

ReveNet has been designed by industry veterans to proactively tackle the loss of revenue through grey routing by offering complete transparency.

“We are delighted to bring ReveNet to the market and welcome new clients who are keen to take control of the traffic on their networks without the hassle of integrating their workflow,’’ said Perry Offer, ReveNet CFO.

“Whether you're facing challenges with billing, pricing, or suspicious traffic, we tailor our solutions to meet your unique needs and offer a reactive service. There is no grey routing, no hidden costs - just auditable transparency,” he reaffirmed.