A new child timeline is added to Lifecake every 30 seconds – Lifecake allows parents to share timelines with specific friends and family members, so they can stay up to date in a safe and private space. It’s an indication that parents are increasingly wary about posting their kids' photos and videos on the public Internet. Some cite privacy concerns, others simply want to keep family moments away from wider social media audiences.

According to a Nominet/ParentZone study* of 2,000 British parents, the average parent “lacks basic privacy know-how” and shares almost 1,500 images of their child on social media before their fifth birthday.

"Parents take tons of photos. The desire to document the joys of childhood is clearly there," said Lifecake cofounder Ed Botterill. "But there are increasing concerns about controlling who can see images posted on public social media accounts, and who owns the content once it’s uploaded.  Lifecake provides a safe, private and future-proof way to do that. Just family and close friends, no one else."

A BILLION PHOTO VIEWS. A CENTURY OF ATTENTION

Lifecake’s milestone illuminates parents’ evolving awareness of appropriate online behaviour. The platform now counts two million parents, grandparents and other family users. In another symbolic highlight, Lifecake recently passed a billion detailed views of 120 million uploads, demonstrating the popularity of the platform for keeping families and friends connected.

“If each view lasted about three seconds, a billion photo views adds up to a century of enjoying family moments,” said Botterill. “That's two million people pausing their lives to connect with the most important people in their lives, wherever they are in the world. Such emotional time travel helps parents relive their memories and reclaim moments that would otherwise be lost. With Lifecake, they can live the story of childhood safely and privately.”

* The “Share with Care” study was commissioned in summer 2016 by non-profit domain registry Nominet and conducted by Parent Zone, a social enterprise focused on educating families about children on the internet. https://www.nominet.uk/parents-oversharing-family-photos-online-lack-basic-privacy-know/