Twitter launched Twitter Flight School last year in selected countries to help agencies build expertise with Twitter’s real-time marketing capabilities. Twitter Flight School is an online training initiative, aimed at educating marketing and communications professionals around the fundamentals of Twitter. From how to Tweet and reach the right audiences, through to the best ways to leverage Twitter as a part of an integrated campaign, the online programme covers it all. As part of Twitter’s ongoing commitment to education, we’re excited to announce that Twitter Flight School is now available in South Africa.

Whether you’re a media planner, buyer, account director or executive, you’ll only learn the things that matter most for your role. Scenario-based exercises with coaching tips on everything from how to build a media plan for a direct response initiative to optimising a brand awareness campaign will immerse you in real-life situations.

Twitter Flight School is ideal for individuals working in an agency or as a freelancer who understand that the digital media and advertising industry evolve at a rapid pace, and that keeping abreast of the latest trends and know-how on Twitter is vital.

Twitter Flight School is now more interactive, featuring our most recent Twitter products like video — all tailored to your job-specific needs. In addition to custom “Flight Paths,” we’ll be launching advanced courses and content to increase your Twitter product knowledge, as well as help you develop the daily skills you need to successfully consult brands and win new business. Enrolling in Twitter Flight School grants you access to a downloadable resource library with details on Promoted Video, campaign and content optimisation tips, research, case studies and platform best practices.

https://twitterflightschool.com/login?ref=en-em-tw-flightschool

Differentiate yourself in the marketplace

We know recognition matters. Individuals who finish Twitter Flight School each year will get a badge that can be added to their email signatures and/or LinkedIn profile in recognition of completion of coursework.

Twitter Flight School can easily integrate into your agency’s new hire program, and also serve as a go-to resource for continued learning to help your team stay ahead.

Here’s a few comments from Gorilla Creative Media, an agency partner in South Africa, around the benefits of Twitter Flight School:

@ZK: "Twitter Flight School has great examples and resources that are beneficial to what agencies need to achieve for the clients."

@dean_hooper: "Short, easy to follow and on the money guide to the most useful and relevant Twitter tips. Best 45 minutes I've used."

Sign-up for Twitter Flight School to start your training. Here’s how it works:

1. Set your browser to your preferred language
2. Go to twitterflightschool.com
3. Click on Sign in to get started and the Authorize App
4. Sign up with your work e-mail address (a business domain is required)
5. Share and tell your colleagues to do the same

It’s time to #TakeFlight with Twitter Flight School