Toshiba recently launched a new initiative, the Mastering Memory Roadshow. Toshiba Middle East and Africa kick-started the roadshow in Dubai, before bringing it all the way to South Africa, and then back to the Gulf. For the event, they’ve invited world renowned Memory Master, David Thomas.

A Sunday Time’s best-selling author, David Thomas has broken Guinness and world memory records in the past. David has successfully harnessed his unique talents to become sought after motivational speaker, memory master and media personality. In the last 20 years, he has spoken in 21 countries, been in the media over 500 times in the media and appeared on television in 150 countries.

David flew in to conduct a Masterclass on how to improve memory by discovering new ways to upgrade memory skills, which is especially useful in an information-driven society where good memory can be a strong advantage; helping us become more organized and increasing our learning abilities. David’s masterclass actually boasts of an 80% increase in memory retention rates for delegates.

A first-of-its-kind initiative by Toshiba MEA, the roadshow prioritizes students and the youth as they are the future generation. In this regard, Toshiba has partnered with universities in Johannesburg and Cape Town for this interactive and highly enlightening event - namely, University of Witwatersrand-Johannesburg and University of the Western Cape this October 2017.

Toshiba Middle East and Africa’s General Manager, Santosh Varghese shares “We are truly excited about this initiative. We have been working hard to bringing the Mastering Memory Roadshow to life, and making it available in South Africa. In line with Toshiba’s ongoing campaign, we want to help students preserve their memories not only in Toshiba’s acclaimed storage solutions, but also in their own minds. Hence, the roadshow gives attendees the power to master their analogue memories as well as their digital ones.”

The range of storage solutions from Toshiba suit a variety of specific data storage requirements with smart and easy backup solutions. Always at the forefront of innovation, Toshiba storage devices work with the latest technologies and gadgets, including the newest mobile phones, tablets, laptops and cameras. In today’s world where our memories are stored as digital documents, photos and videos, Toshiba gives users peace of mind through fast, simple and reliable backup of data.

The roadshow commenced in Dubai, followed by Johannesburg and Cape Town capping off the trip in Jeddah, Saudi Arabia on the 25^th of October. Toshiba hopes this roadshow would be the first of many, and are looking forward to bringing it to schools and universities around the region.