How to create a YouTube SensationBy Mike Joubert 15 July 2009 | Categories: interviews
You must have seen the Blue Bulls-Hitler parody that did the rounds after the Super 14 Final. We spoke to the guys over at Blatant.co.za, the makers of the video, about its viral success.
When did you post the vid on YouTube and when did it start taking off?
I saw it picked up on Twitter and some sites blogged about it. Do you know what brought you the most traffic?
The reason it got talked about on blogs and Twitter is due to some manual labour on our part. We created a link to a page on our blog containing the video and posted it as a comment on as many other blogs that had anything to do with rugby as we could. We also looked up what the more popular blogs in the country are and posted links there.
Soon the blog aggregators were picking up our page as a popular link, which also increased the popularity.
We have been tracking the statistics and the biggest factor here is word of mouth. People send links via email or Facebook to their friends when they see the video and it spreads from there.
How long did it take you to produce the video?
What program did you use to do the on-screen text?
If you look at the comments there are a few people out there that did not quite take it for the comedy it is. Were you surprised?
The funniest thing we learnt from the experience is that it doesn’t matter what you post on YouTube or a blog, someone will start a flame-war about something. It could be the most benign little movie and someone will pick a fight on the comments section. It’s brilliant.
Who was your stand-out player of the game?
And your favourite Blue Bull of all time?
Tell us more about Blatant.co.za.
So with some advice from him (when sober) we started a blog about anything and everything that we encounter. It’s supposed to be humorous, edgy, and controversial. There are 4 of us working on it and after the Hitler video we went from the 384th ranked blog in the country to about 90th, within a week (but are now way back down again). But we’ll come up with something else funny, hopefully.
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