Marketers are constantly under pressure to deliver measurable results to their companies, but are faced with a deluge of marketing data, campaign dashboards and disparate services that make it difficult to quantify and assess business results across marketing channels in a clear and concise way.

Sitecore and Avanade are delivering solutions and services that will help marketers more quickly and efficiently deliver, manage and analyse campaigns and customer engagement across all marketing channels, including web, email, mobile and social channels. These services are available via on-premises or on-demand through the Windows Azure cloud platform.

 

This partnership brings together Sitecore’s Microsoft-based enterprise web content management and customer experience management solutions with Avanade’s experience in online design and digital marketing expertise.

 

“Organisations tell us they need a simplified way to deliver marketing programs that generate rapid return on investment without being overwhelmed by managing a fragmented spectrum of technologies,” said Adriaan Mocke, Avanade South Africa’s service line and capability lead. “Avanade and Sitecore are able to deliver a simple, unified solution for marketers that achieves better results across all customer experiences and digital marketing activities quickly.”

 

“By using Windows Azure, Avanade and Sitecore can provide their customers with a scalable and global cloud platform that can help them focus on their business rather than on the technology,” said Bill Hamilton, director, Windows Azure product marketing at Microsoft.

 

Sitecore’s award-winning Customer Engagement Platform combining content with customer intelligence, is designed to reduce complexity for marketers so that they can engage, manage and extend customer relationship for life.

 

The Customer Engagement Platform is built on Sitecore’s Web Content Management System (CMS) which was recently recognised as a leader in Gartner’s 2012 Magic Quadrant for Web Content Management.

 

“The powerful combination of data and content all in one platform offers a complete view of a customer that lets marketers sense and adapt to real-time customer behaviour,” said Joe Henriques, vice president, Global Strategic Partners, Sitecore. “By working closely with Avanade, we help fill a significant void for companies seeking a cloud-enabled consumer engagement site that offers greater agility and deeper insights with enterprise-class capabilities.”

 

In related news, according to research commissioned by Avanade, companies are embracing enterprise mobility and consumer technologies to help employees do their jobs in new ways.