Following Sony’s Netflix support and social networking integration for its PlayStation 3; Microsoft doing the same for its Xbox 360; Nintendo also boasting Netflix support for the Wii and Apple TV, Google and its tech partners are also apparently set to hop on the web content for TV bandwagon. The New York Times (NYT) reported that Google, Sony, Intel and Logitech are collaborating on a Google TV project that’ll bring web related services to your TV screen.
 
The new platform will “...make it as easy for TV users to navigate Web applications, like the Twitter social network and the Picasa photo site,” according to the NYT. Google's platform, intended for TVs and set-top boxes, will run on an Intel Atom processor, with Google’s Android OS doing the operating as well as Chrome covering the web browser base. Logitech will provide the peripherals such as the remote control, and Sony will throw its TV and home theatre experience into the mix.
 
The NYT stated that Google would distribute “a toolkit to outside programmers within the next couple of months,” using “people with knowledge” of the project as sources, as the official spokespersons of the companies declined to comment. Guess we’ll just have to, pardon the pun, stay tuned for more info.