By 20 April 2012 | Categories: news


A development that was only hinted at almost six months ago by IBM, in which the company touted the next era of computing, was officially unveiled this week.
IBM announced its new category of expert integrated systems, PureSystems, which it explained is aimed at simplifying enterprise computing.
“The pressures on enterprise IT, in light of broader business demands and growing consumerisation of IT, leaves a significant gap between process computing and info-centric computing,” began Oliver Fortuin, country general manager for IBM South Africa.
He pointed out that problematically, some 70% of IT business expenditure and a considerable amount of time is swallowed up by the unsustainable focus on maintenance, which leaves little time and less budget for innovation.
According to a recent study by IBM, this is made worse by a finding that two-thirds of corporate IT projects are delivered over budget and behind schedule. The study also found that only one in five corporate IT departments are able to spend the majority of their IT budget on innovation.
Fortuin stressed the need for simplification and reducing the “nagging complexity” associated with managing information technology.
Oliver Fortuin, country general manager for IBM South Africa. 
PureSystems, explained
To this end, the company debuted its new PureSystems family, which integrates both physical and virtual IT elements, in essence, a hardware tower which includes server, storage and networking components in one, or an “all-in-one’ for enterprises.
The company explained that the new systems family offers users an alternative to the current enterprise computing model, where multiple and disparate systems require significant resources to set up and maintain.
Additionally, PureSystems boasts three advances that IBM explained provide the foundation for its envisioned new era of computing. These include:
  • “Scale-In” System Design:  PureSystems boasts a new concept in system design that integrates the server, storage, and networking into a highly automated, simple-to-manage machine. Scale-in design provides for increased density – PureSystems can handle twice as many applications compared to some IBM systems, doubling the computing power per square foot of data centre space.
  • Patterns of Expertise: IBM has embedded technology and industry expertise through first-of-a-kind software that allows the systems to automatically handle basic, time-consuming tasks such as configuration, upgrades, and application requirements. This, it explained, has addressed the issue of skills shortage, by effectively ‘packaging’ the necessary know how into an out of the box solution.
  • Cloud Ready integration:  All PureSystems family members are built for the cloud, enabling corporations to quickly create private, self-service cloud offerings that can scale up and down automatically.
From traditional to new
IBM delineated the differences between its new era of computing, or smarter computing,whereby products such as its new PureSystems family comes imbedded with built-in expertise, and traditional computing, which is wracked by delays with regards to procurement, deployment, configuration and maintenance.
This could typically amount to several months before a new project can be implemented. Ravi Bhat, the IBM’s software group director, added that PureSystems could help and be applicable to a variety of industries, including banking, insurance, retail, healthcare, government, and is particularly applicable to mid-sized organisations that don’t have large IT departments.     
To the point
The PureSystems development has been a long time in the making, and is the culmination of $2 billion (R16 billion) in research and development, and acquisitions, over a four year period.
The first two models of the PureSystems family – PureFlex System and PureApplication System – start shipping to customers this quarter.
While it is squarely aimed at enterprise customers, IBM’s emphasis on the need to work smarter and free up resources to concentrate on innovation seemed applicable to small, medium and large businesses alike. Indeed, we suspect that innovation will become the new normal, if it hasn’t already, for those businesses that want to not just stay ahead, but also keep up with the pace of technological change.


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