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By 15 March 2011 | Categories: news

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Microsoft has announced that local software developers looking to create applications for its Windows Phone 7 (WP7) platform can check out the developer portal Yalla Apps. This portal was launched in Dubai last week by Prototype Interactive in association with Microsoft. 
 
Developers in 79 countries across Middle East and Africa can sign up to Yalla Apps immediately and start unlocking WP7 smartphones for testing, then submit, publish and earn money from their WP7 apps. Registration for South African students is free of charge.
 
Alexander Rauser, the CEO of Prototype Interactive, said that Yalla Apps will help developers create compelling mobile content for the Windows Phone platform.
 
“By creating a community around Windows Phone 7 development and offering additional services such as the module marketplace, Yalla Apps will be a springboard that will provide regional developers with tools to monetise their applications and create new revenue opportunities,” stated Rauser.
 
Microsoft’s mobility director for the Middle East & Africa region, Gustavo Fuchs, added that the move underlined the company’s commitment to creating new developer opportunities in Windows Phone 7.
 
“Yalla Apps will enable us to reach out to developers across the region. We see enormous potential in terms of the talent that is available across the region to develop new and exciting Windows Phone 7 applications,” explained Fuchs.
 
Yalla Apps will make it simple for developers to distribute their applications on the portal via a simple and accessible process. They will also employ the Yalla Apps community to facilitate development support so that developers can get their applications distributed as fast as possible.
 
The platform will offer developers the opportunity to download Windows Phone 7 application templates, sample code and components to get a quick start in their application development.
 
Developers can upload their own code and share it with the community, either on a free or paid basis. They will also be able to discuss and get insights into the latest Windows Phone 7 developer tools and enhance their development experience on the portal’s forum.

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