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MySpace reinvents itself
By Johan Keyter 28 October 2010 | Categories: newsSocial networking site, MySpace, yesterday unveiled a dramatic new site redesign which had been on the books for months. The site's sleek new look puts an emphasis on entertainment and celebrities rather than friends.
MySpace used to be the most popular social networking site around but in recent years it has fallen from grace at the hands of the mighty Facebook. Today the site reports no profits with losses hovering somewhere below $100 million a year.
The new site will allow users to focus more on sharing videos, music, games and other media with each other, turning MySpace into a hybrid social networking and entertainment website.
The new MySpace resedign is aimed at luring back younger users between 13 and 35 years old. The redesign takes away a lot of the clutter MySpace was previously known for, when users log in now they are greeted by a mosaic of tiles featuring the most popular videos, music, and news on the site, making it very clear that entertainment and not friends is its new focus point.
The redesign also complements changes such as letting users sync their MySpace accounts to other sites such as Facebook or Twitter.
This will be MySpace's last ditch effort to keep afloat, the site is owned by News Corporation and it's rumoured that chairman Rupert Murdoch will sell the site if the redesign doesn't produce the hoped for results.
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