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Puma takes on the cycling world
By Johan Keyter 8 September 2010 | Categories: newsNot content with only branching off into the cellphone market, global sports brand Puma in collaboration with the Colette concept store, artist So-Me and urban bicycle brand Biomega, have created 50 limited edition Puma bicycles, six of which will be available for sale in South Africa.
The Puma bicycle features a unique artistic designs from artist So-Me and it utilises 8-gear technology so users can easily glide through busy streets. A semi-folding design with folding pedals also makes an appearance, making the bike portable to boot and perfect for urban commuting. Braking power is provided in the form of an integrated DT locking system with twin disc brakes.
The design of the bike is rooted in artistic expression, with Puma's first collaboration with Biomega still viewable in the MoMa art gallery in New York City.
Puma has been no stranger to collaborative products in the past, teaming up earlier in the year with Sagem to produce the Puma Phone.
If you want to get your hands on one of these priceless bikes be sure to visit Soho in Durban, Cross Trainer Editions in Sandton or Astore in Cape Town. They will retail for R10 000 each and will be available from the 1 October.
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