News: Samsung announces TV Apps milestone

Samsung Electronics announced the one millionth TV application downloaded globally from Samsung Apps, a HDTV-based application store, while the company’s 200th TV application is also now live via the platform. With this service for Samsung TV owners, users can purchase and download applications from a range of content directly from their TV. Samsung has reached these milestones in less than a year after the initial launch of Samsung HDTV Apps.

Some of the most frequently downloaded applications include Hulu Plus, ESPN Next Level and Texas Holdem, covering sports, movies and gaming respectively.

“The evolution of television in recent years has been astounding as consumers seek technology that enhances their viewing experience, and their lives,” said Mr. Boo-keun Yoon, president of Samsung’s Visual Display Business.

In the first half of 2010, Samsung took over 66% of the US connected TV market, according to research firm the NPD Group. Samsung presents Samsung Apps on more than 50% of its 2010 TV line-up and is currently the market leader in global LED TV, LCD TV and plasma TV sales.

More on Samsung’s Smart TV strategy and key news will be discussed at the 2011 Consumer Electronics Show, where Mr. Boo-keun Yoon will deliver a keynote address on Thursday, Jan. 6 at 4:30 p.m. in the Las Vegas Hilton Center.

Samsung announces TV Apps milestone

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