If you tout an iOS-sporting device, and have made the move to iOS 8.4, you've probably encountered the new look Music app. Despite being a little tricky to navigate at first, the service has received generally positive reviews, with the always-on Beats 1 radio service being a particular standout.

Sticking with the company's rebranding efforts, the annual iTunes festival has now been renamed the Apple Music Festival. Furthermore, Apple took to Twitter to confirm some of the big name acts for the 10-day long event, as well as stating that it would be livestreamed via the Beats 1 radio service.

Along with confirming the festival's livestreaming aspect, Apple has also divulged four of its headlining acts, with One Direction, Florence + the Machine, Pharrell Williams and Disclosure all in attendance. Each of the acts will be performing on respective dates between the 22nd to 28th of September.

In the past, the iTunes festival ran for a month, but now Apple has trimmed it down to just 10 days, starting on the 19th of September and ending on the 28th. Tickets for the festival itself are free, and will be allocated to Apple Music users at random, as such, the move to stream it via Beats 1 is perhaps a prudent one, according to Engadget.

#AppleMusicFestival is coming! @Pharrell, @OneDirection, @Flo_Tweet, @Disclosure and more. http://t.co/6fVYjqZZmR pic.twitter.com/a0YyGdkMpK

— Apple Music (@AppleMusic) August 18, 2015

The festival itself, will be held at The Roundhouse, in London, which one of the most iconic performing venues in the county.