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By 23 October 2017 | Categories: news

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Google is seeking to bury the hatchet with online news publishers, specifically ones that implement a paywall for their services. In the past the company penalised new outlets that implemented a paywall by making them rank lower in Google search results. That may be a thing of the past, however, with the Financial Times (paywall enabled) reporting that Google wants to share revenue with publishers that make use of its new subscription tools.

According to Google's head of news, Richard Gingras, the company will be utilising a similar model that its does for its advertising system. To that end, Google will employ its machine learning tools and algorithms to find new potential subscribers for a news outlets paid service, then take a percentage of earnings should the client sign up. Although not detailing the exact percentage, Gingras did note that it would be far less than the 30% it currently takes for advertising.

There is no fixed timeline for this new plan's rollout at this stage, with Google yet to detail it in full. Add to that the fact that not all major publishers have agreed to the terms of this new subscription service or its tools.

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