By 8 February 2018 | Categories: news


During this past weekend's Super Bowl, Amazon released an ad in which its Alexa digital assistant had lost her voice. To address the situation, Amazon 'enlisted' the help of a bunch of celebrities to answer queries that users posed to Alexa. 

The voice talent included the likes of Sir Anthony Hopkins, who we would listen to reading the phonebook, as well as quirkier picks like Rebel Wilson (Pitch Perfect) and celebrity chef Gordon Ramsay. 

Taking inspiration from the ad to real life, the foul-mouthed Brit is now available as a free-to-enable voice option for Amazon Alexa. As expected, Ramsay's voice will be used when asking any food related questions to Alexa, such "how does my mac and cheese look?" Also unsurprisingly, this digital version of Ramsay won't hold any criticism back, with the voice listed as "mature" on Amazon's website. 

If you're a fan of any of Ramsay's shows, where he hurls obscenities at other chefs, then this one is for you. Personally, we want the Cardi B voice added as well. 


Magazine Online is South Africa's leading magazine for tech product reviews, tech news, videos, tech specs and gadgets.
Start reading now >
Download latest issue

Have Your Say

What are your plans for the holiday season?
A beach, working on my suntan and relaxing ( votes)
Working through my gaming backlog ( votes)
Having a staycation and catching up with all the things that need to be done in my house or apartment ( votes)
Travelling internationally ( votes)
Spending time with friends and family ( votes)
Holiday? What's that? I'm working throughout ( votes)
Getting reacquainted with my bed, sleeping late and binging Netflix ( votes)