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A new Kaspersky Safe Kids research has revealed the online content that children were most interested in during the 2021 European Summer. During this time, TikTok, YouTube and WhatsApp remained in the top of popular applications where children spent the most time. Instagram’s popularity among children continued to decline while Eurovision became popular, and Brawl Stars surpassed Roblox in popularity.

Kaspersky recently analysed anonymised data, such as search queries and the most popular Android applications as well as website categories, all voluntarily provided by Kaspersky Safe Kids users, to explore how the interests and needs of children have changed over the last few months (June – August 2021). 

During this time, the research revealed that in South Africa, children who use Android devices spent the most time on YouTube (32.8%)¹. TikTok (10.7%) and WhatsApp (26.9%) were  also in the top of the most popular applications. Locally, the main activities children were interested in are videos and YouTube, and in particular queries related to video games (10%), such as on Let’s Play walkthroughs.

Globally, among the most popular ‘Let’s Players’ were the English-speaking SSundee and MrBeast Gaming. Minecraft (25.9%) was the most popular game globally during the European summer, while Brawl Start (4.9%) surpassed Roblox (4.6%).

Another trend among children was music. Globally, almost a fifth of all Internet searches on YouTube (18.4%) were devoted to artists and clips. The most popular track over the measured period was Astronaut In The Ocean by Masked Wolf, while Ariana Grande and Lil Nas X became the most famous performers.

Interestingly, the Eurovision Song Contest also turned out to be popular among children and adolescents globally. This year's winners, the Italian band Måneskin, have become one of the most popular teen bands around the world. On YouTube, children most frequently searched for their songs Beggin', I WANNA BE YOUR SLAVE and Eurovision winning song ZITTI E BUONI.

Among other Internet trends, it is important to note the explosive popularity of new toys like Simple Dimple and Pop It. They were covered by music tracks that went viral on TikTok, and a lot of reviews on toys appeared on YouTube.

“The research shows that children do not change their preferences that frequently and continue to watch the same type of content, but the main characters change. For example, Italian rockers Måneskin replace BTS, and the game Friday Night Funkin' overtook Among Us. The numbers also show that music is of greater interest to modern children than sports. Even such global events as Euro 2020 and the Tokyo Olympics could not capture their attention,” comments Anna Larkina, web content analysis expert at Kaspersky.

To ensure children have a safe and positive online experience, Kaspersky recommends that parents:

• Surf and learn together. See where children spend their time online and explore how to best keep them safe.
• Consider downloading parental control apps and discuss this topic with your child to explain how such apps work and why they need them to stay safe online.
• Spend more time communicating with children about online safety measures. Tell your children what must not, under any circumstances, be published on the Internet and why.