It’s a decade since PUMA started sponsoring the Bulls, and to celebrate the new 2022/23 Vodacom Bulls Home and Alternative kit can be seen as a blast from the past. The PUMA x Vodacom Bulls kit digs into jersey history as a modernised version of the Smash kit from 10 years ago.

The new Vodacom Bulls Home jersey is in sky-blue, while the Alternative kit marks the return of the provocative but top-selling pink jersey which debuted in February 2012. The pink jersey was controversial at first, but these days you will find a number of the supporters, both female and male, sporting a pink Bulls jersey at Loftus Versfeld. Interestingly, the Bulls and sponsors logos are monochrome to add to the unique style of the Alternative jersey.

The campaign video for the new kit highlights PUMA Vodacom Bulls jersey designs from the past 10 years and celebrates Bulls fans, players and that very traditional Loftus experience – boerie rolls.

The new 2022/23 Vodacom Bulls Home and Alternative Replica kit will be available starting from Thursday, 15 September for a recommended retail price of R899 (men), R799 (women) and R799 (kid sizes). Check PUMA.com, PUMA Retail stores, Totalsports, The Cross Trainer, Sportsmans Warehouse, JB Active and selected retailers to get yours in time for the new URC season, with the Bulls playing the Lions on 17 September at Ellis Park.  

“The Smash 2.0 kit design honours our history together - 10 years of breaking the rules and breaking new ground. While reminding us all to keep smashing into the future,” said Brett Bellinger, marketing director of PUMA South Africa. “Our kit designs began with the Smash and Die Blou Masjien has since gone into battle in camo, starred in Taurus, and proudly wore the pink. We are confident the new jersey will inspire the players and fans to always give it horns whether at away games or home at Fortress Loftus,” he notes.

Talking about the sponsorship and new jerseys, Vodacom Bulls CEO Edgar Rathbone said: “It is not often that two world-class brands are able to celebrate and commemorate such a milestone as a decade of partnership. The Vodacom Bulls are certainly proud to be associated with a leading brand such as PUMA, who have provided some of the best kits in rugby over the past 10 years. We are most excited and proud of the new Home and Alternative kit we have produced to mark this significant milestone. We would like to thank PUMA for the decade-long partnership, and we look forward to many more years together.”