With summer fast approaching, Vodacom has announced that it is raising the bar this year with the launch of the Summer ShakeOff 2020 campaign.

Stating the obvious, for too many 2020 has been a year filled with difficulties as a result of the COVID-19 pandemic putting many South Africans under pressure. The impetus behind this campaign, the company explained, is that many would like to shake off the negativity of 2020 and look toward the opportunities that 2021 has to offer.

As a result of massive customer engagement in the 2019 Shake!Up Summer campaign, Vodacom has introduced  a new interactive gamification and rewards campaign called Summer #ShakeOff 2020 via the My Vodacom App.

This year’s new game, enabled through a Daily or Mega Shake, allows Vodacom customers to collect puzzle pieces towards the grand prize ‘albums’. By collecting all puzzle pieces to a specific album, customers can win that prize.

There are 10 prize categories in total, with daily mystery prizes as well as weekly and monthly grand prizes up for grabs. With each puzzle piece collected, Vodacom customers move one step closer to winning the grand prize. The first customers to successfully collect all the relevant pieces to the album could win the grand prizes, which include cash, appliances, Samsung Z-phone devices and a brand-new Mini Cooper.

“As summer represents fun, family and relaxation, the Summer ShakeOff 2020 campaign aims to give back to our customers through appropriate rewards, for the things they need most. This cements Vodacom’s values of creating deeper customer engagement through propositions that truly meet our consumer needs after a particularly tough year,” enthused Jorge Mendes, Chief Officer of Consumer Business at Vodacom.

The ShakeOff Summer campaign will leverage the newly launched VodaBucks Rewards Programme, where customers can earn, bank and spend their share of 1 billion VodaBucks during this campaign. Customers can use 1 VodaBuck to purchase up to 5 additional Shakes per day or 5 VodaBucks to unlock a Mega Shake for greater chances of winning.

“The ShakeOff Summer campaign and the VodaBucks Reward Programme are yet more ways we show our appreciation to our customers, rewarding them for their engagement in spontaneous and fun ways. We strive to deliver value through the innovative products and services that we launch into the market. This is all in line with our purpose of connecting people for a better tomorrow,” continued Mendes.

Vodacom customers can also use their Banked VodaBucks to fully or partially pay for their favourite products in the VodaBucks Store. The VodaBucks Store has an extensive range of rewards, with categories such as Bundles, Electronics and Appliances, Retail, Fashion, Travel and Entertainment.

To participate in the campaign, which runs until the 6th February 2021, Vodacom customers can opt in by downloading the My Vodacom App free of charge or by dialling *133# USSD string. Alternatively, add 082 009 8624 [ToBi] to your contacts and WhatsApp “Hi” to follow the prompts.