Pierre Cassuto, General Manager of HoneyKome (an Ole! Media Group company), explains why being asked for a ‘content’ strategy irks him and how companies can ‘swim’ on their own in the digital pool. FULL STORY >

We know about marketing to Generation Z – but what about marketing to Generation Z? Do marketers need to relook tactics? Ernst Wittmann from Alcatel shares his insight into the market’s dilemma. FULL STORY >

A series of HITRECORD creator videos serves up looks at LG's new V30 ahead of official reveal. FULL STORY >

While recent economic conditions have undoubtedly proved challenging for businesses across the board, Daniel Marcus, CEO of Magnetic Software believes that having the right business intelligence platform in place could make a difference... FULL STORY >

How can we make our customer feel important? Andre Fick, consulting director at Acceleration, explains that you should always remember that while your business must fully commit to this strategy, you... FULL STORY >

With digital media encroaching more and more on print media’s turf, there has never been a more important time to get creative and innovative with your print advertising. FULL STORY >

While the marketing role has shifted and changed dramatically, it is the sales role that is most underestimated. It has had to evolve dramatically as a result of the connected world we live in, and adapt to the new customer that this has bred. FULL STORY >

Faced with the market power of all these digital disruptors, established brands should learn how to compete with them using their own weapons. Thomas Oosthuizen, global consulting director at Acceleration... FULL STORY >

Following a mass exodus of executives, Twitter has reportedly begun removing ads from the platform for certain VIP users in order to retain their patronage. FULL STORY >

Consumer brands in South Africa spend millions of rands every year on billboard, TV, radio and print advertising FULL STORY >

Apart from a few interesting camera announcements, there are two big events laying ahead for Canon. The first is a major Expo taking place in Paris, followed by the sponsorship of the Rugby World Cup in England.... FULL STORY >

In a bid to show iPhone users what life is like with Android, Samsung has launched a free 30-day trial program to "test drive" some of its recently released smartphones and phablets. FULL STORY >

As an organisation embarks on a digital transformation strategy, one of the most visible (and most important) functions that need to evolve is that of marketing. FULL STORY >

The success of mobile marketing with consumers makes this a potentially valuable asset in B2B communications. FULL STORY >

Digitalisation offers great opportunities to personalise customer experiences—but companies need to understand the nuances to achieve good results FULL STORY >