Influencer marketing: What you need to know about trade mark / copyright infringement
By Industry Contributor 22 March 2023By Amani Patel, Senior Associate, Spoor & Fisher FULL STORY >
Black Friday - How to take your campaigns to the next level this year
By Industry Contributor 16 August 2022With Black Friday and Cyber Monday coming up on the retail calendar, there’s a chance for businesses to make the most of consumers’ new digital habits. James Bayhack, Sub-Saharan Africa Director at CM.com explains. FULL STORY >
Google celebrates International SMB Month with an ecommerce summit and digital marketing scholarships
By Staff Writer 15 June 2022Google has announced new initiatives to support small retail businesses in Africa as part of a month-long commemoration of International Micro, Small, and Medium-sized Businesses Day in June. FULL STORY >
Acer Africa appoints Lesego Nyamane as its new Marketing Lead
By Press Release 22 April 2022Meet The New Marketing Lead for Acer Africa. FULL STORY >
How regulated industries are getting results from digital marketing
By Press Release 22 April 2022Consumers are changing - they have less time, aren't brand loyal, are more socially and environmentally conscious, and prefer experiences over products. FULL STORY >
The 5 trends that will shape marketing and communication in 2022
By Industry Contributor 23 March 2022By Karyn Strybos, Marketing Manager: Everlytic FULL STORY >
5 tips to selecting the right provider to power your email marketing campaigns
By Industry Contributor 15 December 2021By JD Engelbrecht, Everlytic FULL STORY >
Industry advice - Four digital marketing tips for the festive season rush
By Industry Contributor 17 December 2020Selina Bieber, Senior Regional Director at GoDaddy offers businesses some quick tips to make the most of the festive season after a challenging year. FULL STORY >
Black Friday 2018 Battle Plan: 9 Tips for bagging the best deals
By Press Release 2 November 2018The Takealot group has put together their top tips. FULL STORY >
Interview with SearchKings: Demystifying marketing for SMEs
By Ryan Noik 14 August 2018How do I grow my business? This is the question that an interview with SearchKings Africa focused on, and its founder offered insight into. FULL STORY >
Why Keeping Today’s Next-Gen Customers Happy Is No Easy Task
By Opinion 24 July 2018Kabelo Makwane explains why the one-size fits all approach to marketing doesn't work anymore,and why tailoring personalisation and contextual relevance is imperative. FULL STORY >
Sky is the limit as mobile has its year, again and again
By Press Release 9 April 2018Senior mobile experts offer key insights into impact mobile has on business at MMA SA’s 1st Breakfast event of the year FULL STORY >
Geolocation marketing – crafting a symbiotic relationship with your customer
By Press Release 5 March 2018While mobile is increasingly becoming the channel of choice for brand engagement, many brands have invested heavily in apps which are not delivering real return on investment. Johan Walters, head of NMPi Labs,... FULL STORY >
Marketing in the digital world is not digital marketing
By Press Release 16 February 2018Programmatic Media Buying has made massive inroads and is now the dominant form of monetisation for publishers, according to Acceleration. FULL STORY >
KFC selling a box that turns into drone in India
By Robin-Leigh Chetty 24 January 2018Yes, once your done with the meal, try to fly a drone. FULL STORY >
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