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Google celebrates International SMB Month with an ecommerce summit and digital marketing scholarships

By Staff Writer 15 June 2022

Google has announced new initiatives to support small retail businesses in Africa as part of a month-long commemoration of International Micro, Small, and Medium-sized Businesses Day in June. FULL STORY >

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Acer Africa appoints Lesego Nyamane as its new Marketing Lead

By Press Release 22 April 2022

Meet The New Marketing Lead for Acer Africa. FULL STORY >

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How regulated industries are getting results from digital marketing

By Press Release 22 April 2022

Consumers are changing - they have less time, aren't brand loyal, are more socially and environmentally conscious, and prefer experiences over products. FULL STORY >

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The 5 trends that will shape marketing and communication in 2022

By Industry Contributor 23 March 2022

By Karyn Strybos, Marketing Manager: Everlytic FULL STORY >

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5 tips to selecting the right provider to power your email marketing campaigns

By Industry Contributor 15 December 2021

By JD Engelbrecht, Everlytic FULL STORY >

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Industry advice - Four digital marketing tips for the festive season rush

By Industry Contributor 17 December 2020

Selina Bieber, Senior Regional Director at GoDaddy offers businesses some quick tips to make the most of the festive season after a challenging year. FULL STORY >

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Black Friday 2018 Battle Plan: 9 Tips for bagging the best deals

By Press Release 2 November 2018

The Takealot group has put together their top tips. FULL STORY >

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Interview with SearchKings: Demystifying marketing for SMEs

By Ryan Noik 14 August 2018

How do I grow my business? This is the question that an interview with SearchKings Africa focused on, and its founder offered insight into. FULL STORY >

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Why Keeping Today’s Next-Gen Customers Happy Is No Easy Task

By Opinion 24 July 2018

Kabelo Makwane explains why the one-size fits all approach to marketing doesn't work anymore,and why tailoring personalisation and contextual relevance is imperative. FULL STORY >

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Sky is the limit as mobile has its year, again and again

By Press Release 9 April 2018

Senior mobile experts offer key insights into impact mobile has on business at MMA SA’s 1st Breakfast event of the year FULL STORY >

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Geolocation marketing – crafting a symbiotic relationship with your customer

By Press Release 5 March 2018

While mobile is increasingly becoming the channel of choice for brand engagement, many brands have invested heavily in apps which are not delivering real return on investment. Johan Walters, head of NMPi Labs,... FULL STORY >

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Marketing in the digital world is not digital marketing

By Press Release 16 February 2018

Programmatic Media Buying has made massive inroads and is now the dominant form of monetisation for publishers, according to Acceleration. FULL STORY >

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KFC selling a box that turns into drone in India

By Robin-Leigh Chetty 24 January 2018

Yes, once your done with the meal, try to fly a drone. FULL STORY >

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Opinion - ‘Content’ Overboard: debunking the need for a digital content strategy

By Opinion 11 December 2017

Pierre Cassuto, General Manager of HoneyKome (an Ole! Media Group company), explains why being asked for a ‘content’ strategy irks him and how companies can ‘swim’ on their own in the digital pool. FULL STORY >

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To succeed with youth on social media, let them be part of the brand’s story

By Opinion 1 November 2017

We know about marketing to Generation Z – but what about marketing to Generation Z? Do marketers need to relook tactics? Ernst Wittmann from Alcatel shares his insight into the market’s dilemma. FULL STORY >

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