0 comments

Black Friday 2018 Battle Plan: 9 Tips for bagging the best deals

By Press Release 2 November 2018

The Takealot group has put together their top tips. FULL STORY >

0 comments

Interview with SearchKings: Demystifying marketing for SMEs

By Ryan Noik 14 August 2018

How do I grow my business? This is the question that an interview with SearchKings Africa focused on, and its founder offered insight into. FULL STORY >

0 comments

Why Keeping Today’s Next-Gen Customers Happy Is No Easy Task

By Opinion 24 July 2018

Kabelo Makwane explains why the one-size fits all approach to marketing doesn't work anymore,and why tailoring personalisation and contextual relevance is imperative. FULL STORY >

0 comments

Sky is the limit as mobile has its year, again and again

By Press Release 9 April 2018

Senior mobile experts offer key insights into impact mobile has on business at MMA SA’s 1st Breakfast event of the year FULL STORY >

0 comments

Geolocation marketing – crafting a symbiotic relationship with your customer

By Press Release 5 March 2018

While mobile is increasingly becoming the channel of choice for brand engagement, many brands have invested heavily in apps which are not delivering real return on investment. Johan Walters, head of NMPi Labs,... FULL STORY >

0 comments

Marketing in the digital world is not digital marketing

By Press Release 16 February 2018

Programmatic Media Buying has made massive inroads and is now the dominant form of monetisation for publishers, according to Acceleration. FULL STORY >

0 comments

KFC selling a box that turns into drone in India

By Robin-Leigh Chetty 24 January 2018

Yes, once your done with the meal, try to fly a drone. FULL STORY >

0 comments

Opinion - ‘Content’ Overboard: debunking the need for a digital content strategy

By Opinion 11 December 2017

Pierre Cassuto, General Manager of HoneyKome (an Ole! Media Group company), explains why being asked for a ‘content’ strategy irks him and how companies can ‘swim’ on their own in the digital pool. FULL STORY >

0 comments

To succeed with youth on social media, let them be part of the brand’s story

By Opinion 1 November 2017

We know about marketing to Generation Z – but what about marketing to Generation Z? Do marketers need to relook tactics? Ernst Wittmann from Alcatel shares his insight into the market’s dilemma. FULL STORY >

0 comments

LG marketing campaign mistakenly reveals LG V30

By Robin-Leigh Chetty 8 August 2017

A series of HITRECORD creator videos serves up looks at LG's new V30 ahead of official reveal. FULL STORY >

0 comments

Interview: Using technology to deal with shrinking profits

By Ryan Noik 28 April 2017

While recent economic conditions have undoubtedly proved challenging for businesses across the board, Daniel Marcus, CEO of Magnetic Software believes that having the right business intelligence platform in place could make a difference... FULL STORY >

0 comments

Creating a customer centric strategy to increase conversion, customer experience and loyalty

By Press Release 13 September 2016

How can we make our customer feel important? Andre Fick, consulting director at Acceleration, explains that you should always remember that while your business must fully commit to this strategy, you... FULL STORY >

0 comments

Five Innovative Ways to Market Your Business Using Print

By Press Release 6 September 2016

With digital media encroaching more and more on print media’s turf, there has never been a more important time to get creative and innovative with your print advertising. FULL STORY >

0 comments

The power shift of sales

By Press Release 21 June 2016

While the marketing role has shifted and changed dramatically, it is the sales role that is most underestimated. It has had to evolve dramatically as a result of the connected world we live in, and adapt to the new customer that this has bred. FULL STORY >

0 comments

Four marketing lessons established brands should learn from digital native companies

By Staff Writer 4 May 2016

Faced with the market power of all these digital disruptors, established brands should learn how to compete with them using their own weapons. Thomas Oosthuizen, global consulting director at Acceleration... FULL STORY >

(Page 1 of 2) 1 | 2 |

Read
Magazine Online
TechSmart.co.za is South Africa's leading magazine for tech product reviews, tech news, videos, tech specs and gadgets.
Start reading now >
Download latest issue

Have Your Say


What new tech or developments are you most anticipating this year?
New smartphone announcements (6 votes)
Technological breakthroughs (9 votes)
Launch of new consoles, or notebooks (7 votes)
Innovative Artificial Intelligence solutions (4 votes)
Biotechnology or medical advancements (10 votes)
Better business applications (4 votes)