Under Armour found that those who engaged the digital coach ran 7% faster and 3% farther than the average for all runners using the app. FULL STORY >

Under Armour believes they might just create more flow with the release of their latest running shoes that carries some innovative midsole/outsole innovation. FULL STORY >

Adidas has unveiled its latest flagship ULTRABOOST model, now at number 21, a fresh update of the brand’s most successful running franchise thanks to a new silhouette. FULL STORY >

Following the September debut collaboration, Vans and The Museum of Modern Art (MoMA) are now launching a second instalment of art-inspired footwear and apparel. FULL STORY >

With their latest pair of running shoes, Puma is cutting back on the unnecessary with an interesting shoe called the UltraRide. FULL STORY >

Sometimes a collab comes along that might look ill-fitting on the surface but actually works quite brilliantly. FULL STORY >

The Hybrid Ozone is marketed as a running shoe, with Puma keen to mention it is as comfortable in the gym as it is on the road. FULL STORY >

Reebok is coming off the back of a highly successful collab with AKA with the SneAKA. This would have given the company the confidence to try some more local flavour alongside its new Zig Kinetica shoe. FULL STORY >

After recently announcing the speedy lightweight Speed 600 2, Puma is now focusing on runners who need a bit more cushioning. FULL STORY >

Adidas has their Parley range, Nike has its Space Hippy, and now Puma is introducing its PUMA x FIRST MILE collection. FULL STORY >

If it’s a lightweight, speedy shoe you are after, Puma is bringing back its Speed 600 shoe, transforming it into the Speed 600 2 with a weight of only 292 g. FULL STORY >

Puma’s evolved LQD CELL technology seems to be their new go-to when it comes to trainers. FULL STORY >

Now this is a sneaker which we can get behind. FULL STORY >

According to Puma, LQD Cell is versatile technology, which depending on the product’s needs, is mixed with PUMA’s proprietary energy-returning foams in different regions of the foot. FULL STORY >

Puma is going full throttle with their Hybrid technology, incorporating it into more and more shoes going forward. Their latest is the Hybrid NX model, a smart looking shoe aimed, it seems, at cross training and the everyday runner. FULL STORY >