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Don't underestimate your granny when it comes to Google

By Opinion 8 November 2017

In Aurecon’s latest Just Imagine blog post, Rowland Burke argues the need to target older generations through digital as well as through traditional means, if we want to stay ahead in the business world. FULL STORY >

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Behavioural targeting – The focused advertising approach

By Staff Writer 13 May 2015

South African advertisers that want to boost the return on investment they receive from digital advertising should use behavioural targeting as part of their marketing arsenal. FULL STORY >

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