Complete upgrade with the all-new back-illuminated 26MP X-Trans CMOS 4 sensor and X-Processor 4 image processing engine. Major improvements to video quality. FULL STORY >

With the new rental programme, Fujifilm South Africa makes it easier than ever before to get behind one of their mirrorless cameras. FULL STORY >

Fujifilm Corporation is delighted to announce the launch of the Fujifilm X-T100, the entry-level addition to the company’s highly successful X Series range of mirrorless digital cameras. FULL STORY >

The new Instax Square SQ6 is the company's first square format analog Instax camera. FULL STORY >

In a first for the continent, Fujifilm South Africa has opened its new Innovation Centre Africa to customers. FULL STORY >

Fujifilm's latest offering for professionals, we recently took the X-H1 for a spin to see just how well its focus tracking performs. FULL STORY >

Combining a robust, durable body with superior image quality and easy operation, the FUJIFILM X-H1 is the first camera in the series to include 5-axis 5.5 stops in-body image stabilization... FULL STORY >

Capetonian Simon de la Rouviere’s main project is Ujo Music, in collaboration with ConsenSys – a New York based Blockchain software development company. FULL STORY >

FUJIFILM Corporation has announced that it will release, on September 28th 2017, the FUJIFILM X-E3 (hereinafter “X-E3”), the latest addition to the X Series of premium mirrorless digital cameras. FULL STORY >

One of the biggest technology buzzwords of the moment is the blockchain. It’s being touted as the ‘next Internet’ in terms of the predicted impact it is set to have on the world, across all industries. FULL STORY >

Instead of going full frame, Fujifilm is pushing the boundaries of mirrorless with a new medium format camera, the GFX 50S. Here are three observations after spending a weekend with the camera. FULL STORY >

TechSmart caught up with Fujifilm X-Photographer, Pierre van der Walt at a recent launch event for the flagship X-T2. Van der Walt has been fortunate enough to have shot with the camera for the past few months and talks about... FULL STORY >

After receiving the latest Fujifilm X-T2 already in May this year, Fujifilm X-Photographer, Peter Delaney has had ample opportunity to test out this new flagship, also taking it to Etosha in Namibia to shoot wildlife. We chatted to him at the... FULL STORY >

It seems that for the most part, the rumours about the new Fujifilm X-T2 were true. Announced today and to be released in September, the mirrorless X-T2 comes with improved focussing capabilities, more megapixels, and 4K video recording. FULL STORY >

Canon has introduced two new 2/3” 4K field lenses - the UJ86x9.3B and UJ90x9B. FULL STORY >