The rise of the brand influencerBy Opinion 27 February 2018
As brand influencers take on increasingly significant roles in the growth of leading brands, marketers need to come to grips with the finer nuances that drive the evolutions of this powerful resource. Bradley Elliott, director at digital creative consultancy... FULL STORY >
Does advertising need to catch up with the internet? - The MediaShopBy Staff Writer 15 May 2017
Do brands need to understand their influencers? Avtaar Mohanlall, Digital Media Strategist at The MediaShop says "Hell Yes!" FULL STORY >
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