A new feature has launched on Instagram, allowing users to make in-app payments, but more intriguingly adds new ways for influencers to sell products. FULL STORY >

As brand influencers take on increasingly significant roles in the growth of leading brands, marketers need to come to grips with the finer nuances that drive the evolutions of this powerful resource. Bradley Elliott, director at digital creative consultancy... FULL STORY >

Bradley Elliott, director at digital creative consultancy Platinum Seed looks at the pitfalls of influencer marketing and offers a solution. FULL STORY >

World’s fastest growing influencer marketing platform debuts ICO to revolutionize the influencer industry. FULL STORY >

Do brands need to understand their influencers? Avtaar Mohanlall, Digital Media Strategist at The MediaShop says "Hell Yes!" FULL STORY >