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Atmosphere Orange says Brand Industry in urgent need of expertise, lacks programmatic savvy

By Staff Writer 1 July 2015

According to Chanel MacKay, new Media Director at Cape Town-based digital agency Atmosphere Orange, brands require greater programmatic savvy to thrive in digital age. FULL STORY >

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Behavioural targeting – The focused advertising approach

By Staff Writer 13 May 2015

South African advertisers that want to boost the return on investment they receive from digital advertising should use behavioural targeting as part of their marketing arsenal. FULL STORY >

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Your next digital move should be mobile or miss out

By Staff Writer 5 May 2015

Junk Mail Digital Media’s perspective on the mobile move and advice for businesses still contemplating making the transition to mobile FULL STORY >

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Google launches Collections - a photo board feature for Google+

By Robin-Leigh Chetty 5 May 2015

More imitation than innovation, Google launches a Pinterest-style offering to further entice Google+ users. FULL STORY >

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Five social media pitfalls that SMEs should avoid

By Staff Writer 21 April 2015

Steven Cohen, MD for Sage One Accounting AAMEA, runs through five social media pitfalls that SMEs should avoid. FULL STORY >

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Q&A: Grant Waterston, Waterston Entertainment, MovieRide FX

By Staff Writer 16 April 2015

In the pursuit of local talent using technology in innovative ways, we got in touch with Grant Waterston of Waterston Entertainment to discuss their interactive media app - MovieRide FX. FULL STORY >

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The dilemma of dividing the dosh

By Staff Writer 24 March 2015

Even though the ‘year of the mobile’ is quickly becoming the decade of the device, many business owners still have reservations about the efficacy of mobile marketing and are unsure about how much of their budgets to commit to mobile advertising. FULL STORY >

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Skype’s growing and engaged SA community offers marketing opportunity to local brands

By Staff Writer 9 March 2015

South Africa’s large Skype community – 1.5 million users and growing – offers advertisers access to one of the country’s most deeply engaged and active digital audiences. FULL STORY >

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Social Media Users Survey

By Staff Writer 3 March 2015

ESET, the pioneers of proactive cyber-protection, has conducted a survey on social media of smartphone usage ahead of the Mobile World Congress with interesting conclusions: almost ten percent of surveyed users had their phone lost or stolen in the last 12 months, 29... FULL STORY >

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Xbox One revisited

By Ryan Noik 12 February 2015

In light of Microsoft’s recent announcements, it seemed a good time to take a fresh look at the company’s monolithic console, the Xbox One. FULL STORY >

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Quick Review: Samsung 6200 Smart 3D LED TV

By Robin-Leigh Chetty 4 November 2014

The TV often takes pride and place in many living rooms. To ensure it stays there, Samsung has littered its 6200 Smart 3D LED TV with a host of features to keep owners viewing. FULL STORY >

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Reddit launches new AMA app to streamline Q&A sessions

By Robin-Leigh Chetty 2 September 2014

Reddit has announced the launch of its new AMA-specific (Ask Me Anything) app to add a streamlined viewing experience to the popular Q&A sessions the website is famed for. FULL STORY >

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Anti-social media - Deep Fried Man

By Staff Writer 10 July 2014

Log off and have an actual conversation before you become a social media slave, writes Deep Fried Man. FULL STORY >

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Canon focus on social media paying off

By Ryan Noik 7 April 2014

For Canon, putting time and effort into its social media presence is already reaping benefits, with its Facebook and Twitter accounts garnering a rapid and constant increase in followers. FULL STORY >

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Facebook acquires WhatsApp for $19 billion

By Ryan Noik 20 February 2014

In arguably this year’s most eye-raising acquisition to date, Facebook has acquired popular messaging service WhatsApp for a cool $19 billion (R190 billion). FULL STORY >

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