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The anatomy of a winning customer experience strategy as peak shopping season looms
By Industry Contributor 21 November 2024By Olatayo L-Ajai, Regional Manager for West Africa at Infobip FULL STORY >
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Personalisation platforms, and their role in customer service
By Industry Contributor 18 June 2019Dee Chetty, Accenture Interactive Lead for Africa, explains why personalisation is more important than ever, and what successful customer engagement requires. FULL STORY >
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Opinion - Balancing the digital demand with the human touch
By Press Release 20 January 2017Michiel Lely, VP of Practices, EMEA at Verint, explains why digital channels cannot and should not replace the personalisation offered by human beings. FULL STORY >
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Getting personalisation just right
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